Marketing Manager

About the Company
Novobi is an Inc-5000 digital transformation consulting firm headquartered in the US with resources in Vietnam and the Philippines. We’ve sustained remarkable growth, with an average of 70% yearly expansion over the past five years. We’ve been recognized in the Inc-5000 Fastest Growing Private Companies in the US for 2 years in a row. We take immense pride in our 98% project success and customer retention rates, which we attribute to our unwavering commitment to integrity, craftsmanship, and teamwork. We currently have over 70 seasoned IT Consultants and have helped over 200 companies in the US leverage ERP, cloud computing and data analytics to transform their businesses.
We are one of Odoo’s longest-standing Gold Partners. Odoo is a leading ERP company with over $600 million in funding, growing over 55%/year in the past 10+ years and has a current valuation of over $3 billion. We are also official partners of Amazon Cloud (AWS), BigCommerce, Square, and Click to view.
About the Role
As Novobi expands its Odoo Marketing department, we’re on the lookout for a flexible and versatile Marketing Manager responsible for driving the growth of our inbound channels.
The Marketing Manager’s role includes tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing materials align with our brand identity. You should excel in translating creative concepts into successful advertising campaigns and possess practical expertise in using web analytics tools.
Ultimately, you will utilize various online marketing platforms to help us create and sustain a powerful and recognizable brand.
Joining Novobi means becoming a part of an inclusive and dynamic environment that celebrates your unique skills, fosters innovative ideas, and ensures your contributions directly impact our company’s success and client satisfaction.
Join us to make an impact and help shape the future of business processes and solutions.
What’s great in this position
Global Impact, Local Flexibility: As a Marketing Manager based in the Philippines, you’ll play a pivotal role in steering our company’s marketing strategies for the US market. Despite being geographically distant from our US headquarters, you’ll contribute directly to our global success. Enjoy the unique blend of working for a US-based company while experiencing the flexibility of a local work environment in the Philippines.
Cross-Cultural Collaboration: This position provides a fantastic opportunity to engage in cross-cultural collaboration. You’ll work closely with teams based in the US and Vietnam, gaining exposure to diverse perspectives and strategies. Your ability to navigate and bridge the gap between our Philippine location and US-centric operations will be key to your success.
Innovative Marketing Challenges: Join us in the exciting challenge of tailoring marketing campaigns specifically for the US audience. Your creativity and strategic mindset will be put to the test as you lead initiatives that resonate with our American clientele. Be at the forefront of shaping marketing solutions that make a lasting impact in a dynamic and competitive market.
Time Zone Advantage: Capitalize on the time zone difference between the Philippines and the US to optimize workflow efficiency. Leverage this advantage for timely campaign execution, enabling you to stay ahead of the curve in the fast-paced world of marketing.
Professional Growth: This role offers abundant opportunities for professional development. Gain exposure to the intricacies of marketing in an international context and for the IT industry, enhancing your skill set and expanding your understanding of global market dynamics.
Positive Work Environment: The team members promote Novobi’s core values of integrity, teamwork, and respect. Novobi has a great team and many great clients. We have very low employee and client turnover.
Challenging and impactful Work: Participate in the fast-growing digital transformation industry to help businesses leverage ERP, data analytics, and cloud computing to grow.
Responsibilities
Strategic Planning: Develop, implement, and manage marketing strategies to meet organizational objectives. This includes market research and analysis to understand trends, customer needs, and the competitive landscape.
Brand Management: Oversee the development and management of the brand, ensuring consistency and effectiveness across all marketing channels.
Campaign Management: Plan and execute marketing campaigns to promote products or services. This involves coordinating with various departments, managing budgets, and ensuring timely execution.
Digital Marketing: Oversee digital marketing strategies including SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, social media, and content marketing. This also includes analyzing digital marketing analytics to gauge the success of campaigns and make data-driven decisions.
Team Leadership: Lead and mentor a team of marketing professionals. This includes hiring, training, setting goals, and evaluating performance.
Stakeholder Collaboration: Collaborate with other departments, such as sales and product development, to align marketing strategies with company goals. Also, work closely with external agencies and vendors as needed.
Budget Management: Responsible for the marketing budget. This includes planning, allocation, and monitoring of funds to ensure efficient use of resources.
Reporting and Analysis: Regularly report on marketing activities’ effectiveness and ROI (Return on Investment) to senior management. Use data and analytics to inform marketing strategies and decisions.
Customer Engagement: Develop strategies to increase customer engagement and loyalty. This includes understanding customer needs and preferences, and tailoring marketing efforts accordingly.
Keeping Up-to-Date: Stay current with the latest marketing trends and technologies. Attend workshops, seminars, and networking events to keep skills and industry knowledge up-to-date.
Requirements
Bachelor’s degree in Marketing, Business, or related field.
Proven experience in marketing, with a solid understanding of different marketing techniques.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Microsoft Clarity, etc.)
A sense of aesthetics and a love for great copy and excellent communication skills
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent leadership and decision-making skills.
Strong analytical skills and data-driven thinking.
Working Schedule
8 hours a day
Monday-Friday
Working hours: Philippine business hours but may need to attend a few weekly meetings in US business hours.
Benefits:
13th Month Pay
HMO/Health Insurance
Leaves(Sick Leaves/Vacation Leaves)
Overtime Pay
Night Differential Pay
Holiday Pay