Marketing Manager

About Wise Getaways:
Wise Getaways is a dynamic vacation rental management company with a passion for creating exceptional travel experiences. Our expertise lies in managing vacation properties in both the vibrant city of Nashville, Tennessee, and the serene coastal paradise of Perdido Key, Florida. We’re on a mission to expand our presence and elevate our marketing game. That’s where you come in!
Job Description:
As a Digital Marketing Manager at Wise Getaways, you will be the driving force behind our digital presence and marketing efforts. You’ll work closely with the executive team and act as the chief architect of our marketing strategy. This is a high-impact role that demands a combination of strategic thinking, creativity, and hands-on execution.
Key Responsibilities:
1. Develop and Implement Digital Marketing Strategy:
– Create and execute comprehensive digital marketing strategies to drive brand awareness and revenue growth.
– Identify and capitalize on emerging digital marketing trends and technologies.
– Develop and manage the marketing budget, ensuring efficient allocation of resources.
2. Paid Advertising Management:
– Plan, execute, and optimize digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.).
– Monitor and analyze campaign performance, making data-driven decisions to maximize ROI.
– Stay up-to-date with digital advertising best practices and industry updates.
3. Content Marketing:
– Develop and oversee a content marketing strategy that includes blog posts, social media content, email marketing, and more.
– Create engaging and shareable content that aligns with our brand identity and resonates with our target audience.
4. SEO and SEM:
– Lead our efforts in search engine optimization (SEO) and search engine marketing (SEM) to improve organic search rankings and drive paid search campaigns.
– Conduct keyword research, perform site audits, and implement SEO best practices.
5. CRM Management:
– Implement and manage customer relationship management (CRM) systems.
– Utilize CRM data for personalized marketing campaigns and customer retention strategies.
6. Analytics and Reporting:
– Establish key performance indicators (KPIs) and regularly report on the effectiveness of marketing initiatives.
– Use data-driven insights to make informed decisions and continuously optimize marketing strategies.
7. Team Leadership:
– Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.
– Mentor and develop team members, empowering them to excel in their roles.
Qualifications:
– Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
– Proven experience (5+ years) in digital marketing with a strong track record of success.
– Proficiency in managing digital advertising campaigns, including budget management and ROI optimization.
– Deep understanding of SEO, SEM, and content marketing best practices.
– Exceptional analytical skills and proficiency with marketing analytics tools.
– Strong leadership and team management abilities.
– Excellent written and verbal communication skills.
– Creative and innovative thinker with a passion for staying up-to-date with industry trends.
– Familiarity with CRM systems, HubSpot, Asana, Slack, Google Analytics, meta ads, and data reporting platforms.
If you’re a strategic thinker with a knack for digital marketing and a passion for delivering outstanding results, we’d love to hear from you! Join us at Wise Getaways and help us shape the future of travel experiences.
To apply, please submit your resume, a cover letter detailing your relevant experience, and any notable digital marketing successes you’ve achieved by filling out this form https: //Click to view / KJC3dqZ4MxCGG5mW8 (remove the spaces)
Wise Getaways is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.