Marketing Manager

We are looking for a creative and strategic Marketing & Social Media Manager to join our team and help increase brand awareness including our online presence.

Main responsibilities:

Develop and execute social media strategies aligned with client goals and quarterly strategic directions.
Collaborate with marketing teams to integrate strategies into social media plans.
Generate engaging and innovative content ideas for social media.
Create, schedule, and publish content across multiple social media platforms.(e.g., Instagram, Facebook, TikTok).
Capture and create client-specific content, including graphics, photos, and videos.
Edit content for distribution and optimal performance across social media channels.
Monitor and analyse social media performance using analytics tools.
Provide regular reports and insights to clients and internal teams.
Stay updated with the latest social media trends and best practices.
Ensure consistent application of brand voice and style across all content.
Execute real-time adjustments based on performance metrics and client feedback.
Regularly communicate with clients to discuss strategy, content ideas, performance, and feedback.
Stay up-to-date with platform changes, algorithm updates, and social media trends.
Develop and execute a comprehensive 3, 6, and 12-month marketing strategy to achieve a robust online presence and engage both new and established clients.
Maintain a social media calendar and schedule regular posts to ensure consistent engagement.
Engage with followers and respond to comments and messages to foster a strong online community.
Run social media ads and paid campaigns on platforms such as Facebook Ads, Google Ads, and LinkedIn Ads.
Develop organic and paid campaign strategies to achieve business goals.

What you will bring:

Minimum 5+ years’ experience in Marketing, including hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads.
Bachelor’s degree in marketing, Communications, Graphic Design, or a related field (preferred).
Proven experience in managing social media platforms and executing successful social media campaigns.
Strong understanding of current digital marketing best practices.
Proficiency in Google Tag Manager and website tracking.
Familiarity with Google Analytics and the ability to interpret data for actionable insights.
Experience with graphic design and creating visually appealing content.
High levels of initiative and passion for creating engaging and innovative digital content.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Work is in Australian timezone.
English MUST be at an advanced level.

If the above sounds like you, please apply. Your application will include the following questions:

Can you provide examples of social media campaigns you have managed? What were the goals and outcomes?
What social media platforms are you most experienced with, and which do you believe are the most effective for our industry?
How do you measure the success of a social media campaign?
Describe a time when you had to manage a social media crisis. How did you handle it?
What strategies do you use to increase engagement and grow an online following?
How do you stay updated with the latest social media trends and changes in algorithms?
Can you provide examples of content you have created that went viral or significantly increased engagement?
How do you approach developing a social media strategy from scratch for a new brand or product?
What tools and software do you use for social media management and analytics?
Describe a successful collaboration with other departments (e.g., PR, marketing, sales) to enhance a social media campaign.
What is your experience with paid social media advertising, and how do you optimize these campaigns?
How do you handle negative comments or feedback on social media?
What is your process for creating a social media content calendar?
How would you adjust a campaign if it is not meeting its performance targets?
How do you integrate digital marketing with traditional marketing efforts?
What metrics do you use to track the effectiveness of your marketing campaigns, and how do you report on these metrics?
How do you approach developing a marketing plan for a new product or service?
What strategies do you use to optimize customer acquisition and retention?
What’s your expected salary?

Please also let us know why you are the right person, explain your experience and tell us why we should hire you.