Marketing Manager

Job Summary:
As the Marketing Manager, you will play a pivotal role in driving our lead generation strategies and initiatives. In addition to generating high-quality leads, you will also oversee email marketing campaigns to nurture leads and drive conversions. Your expertise in lead segmentation, data analysis, and marketing automation will be essential in optimizing our lead generation efforts and maximizing ROI. You will also manage a small team of lead generation specialists, providing guidance and support to ensure their success.

Responsibilities:

Lead Generation and Email Marketing:
Develop and execute lead generation strategies to drive high-quality leads and conversions.
Plan and execute email marketing campaigns to nurture leads and move them through the sales funnel.
Analyze metrics and market trends to identify optimization opportunities and improve campaign performance.

A/B Testing and Experimentation:
Implement A/B testing and experimentation methods to optimize email marketing campaigns and lead generation strategies.
Continuously monitor and analyze results to refine strategies and drive improvements.

Continuous Improvement and Collaboration:
Stay updated on industry best practices and trends in lead generation and email marketing.
Collaborate with the Sales team to gather feedback and insights for continuous improvement.
Conduct lead segmentation analysis to identify target segments and tailor campaigns accordingly.

Team Management:
Manage a small team of lead generation specialists, providing guidance, support, and mentorship.
Set clear goals and expectations for team members and monitor performance against objectives.
Foster a collaborative and high-performing team culture that drives results.

Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent work experience).
Proven experience in lead generation and email marketing, with a strong grasp of lead segmentation and data analysis.
Experience in marketing automation platforms, such as HubSpot, Marketo, or Pardot.
Analytical mindset with the ability to interpret data, derive insights, and optimize campaigns effectively.
Understanding of CRM systems and their integration with marketing automation platforms.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Proven leadership skills with experience in managing and mentoring a team.
Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
Background in translation or language-related fields is highly desirable.