Marketing Manager

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our company.

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns in line with our brand identity. The ideal candidate will have a passion for digital marketing, a proven track record of success, and a strong understanding of digital marketing strategies and tools.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Develop and execute digital advertising strategies
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Utilize Amazon Campaign and Amazon marketing
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from the website to create engaging content across multiple platforms
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing
campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools
• Expertise in Email Marketing
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with
spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement