Marketing Manager

I’m looking to bring on a part-time marketing manager for Joyful Co to manage the execution of our marketing efforts.

About Joyful Co:
Joyful Co. (Click to view) is USA based a curated gifting service for people and companies who want to share thoughtful gifts featuring unique products. Joyful Co. is an e-commerce business with 100% of our sales online. The company just launched in August, 2023. We are a two person team and you’ll be working directly for the founder of the company.

Job Description:
As a Marketing Manager at Joyful Co, you will lead our direct-to-consumer (DTC) sales and managing our marketing strategies to foster growth. You will oversee our Shopify, Amazon, and Etsy e-commerce accounts and be responsible for crafting optimized e-mail marketing campaigns, managing our social media presence, and executing paid media campaigns that deliver measurable results.

Responsibilities:
– Manage and grow e-commerce sales across multiple platforms, aiming to achieve a monthly sales target of $10,000 by year-end.
– Develop and implement marketing strategies that achieve a minimum of 3x ROI.
– Create and optimize email marketing campaigns and flows using Klaviyo.
– Strategically manage and grow our social media presence on platforms including Instagram, TikTok, Facebook, and Pinterest.
– Design and execute paid media campaigns on Meta and TikTok.
– Lead influencer marketing initiatives and manage promotional giveaways.
– Continuously analyze performance metrics and optimize strategies accordingly.
– Conversion Revenue Optimization on our Shopify site.

How we work:
As a new company, we are still testing and learning what works and what doesn’t to drive sales and new customer acquisition. We’re established some processes to date, but we are still in a highly experimental phase of the company, where things are constantly changing day to day. We believe in constant improvement and always looking to question our current way of working to make it better. Quality is extremely important to the work we do and expected in everything we execute. We meet over zoom once a week, but the majority of our communication will take place via Slack.

Qualifications:
– Proven experience in e-commerce and digital marketing.
– Strong familiarity with Shopify, Klaviyo, social media management, and paid Meta advertising.
– Ability to work independently and in alignment with company goals.
– Excellent time management skills and ability to manage multiple tasks.
– Strong communication skills and a proactive approach in sharing ideas and feedback.

Personal Attributes:
– Highly motivated and driven to exceed performance metrics.
– Quick learner with the ability to adapt to new challenges.
– Proactive in making recommendations and refining strategies.

Location:
Remote (Must be available USA Central Time for at least 4 hours per day)