Marketing Manager

Marketing Manager – The Purse Affair

Location: Melbourne, Australia

About The Purse Affair:

The Purse Affair is Melbourne’s premier destination for luxury handbags and accessories. Our commitment to authenticity, quality, and top-tier customer service sets us apart. We’re dedicated to bringing the best in fashion-forward and timeless designs to our valued clientele.

Role Summary:

The Purse Affair is seeking a dynamic Marketing Manager skilled in digital advertising, campaign management, email marketing, and social media. This role demands both a strategic mindset and hands-on execution. If you have a flair for luxury fashion and are adept at creating high-impact marketing campaigns, join our team in redefining luxury shopping experiences.

Key Responsibilities:

Digital Advertising:

Facebook Ads: Create, manage, and optimize ad campaigns to maximize engagement and ROI.
Google Ads: Oversee search and display advertising, ensuring brand visibility and conversion.
Email Marketing: Curate and execute email campaigns from conception to analysis, targeting our client base with the latest arrivals, promotions, and brand stories.

Campaign Management: Develop, manage, and measure promotional campaigns across multiple channels, ensuring alignment with brand values and business goals.

Social Media Management: Lead our brand’s voice on social platforms. Schedule, curate, and manage content, and engage with our community to foster strong brand loyalty.

Analytics: Continuously review and report on the performance of all marketing initiatives, using insights for strategy refinement.

Team Collaboration: Work closely with the internal team to synchronize marketing and sales efforts.

Qualifications:

Bachelor’s degree in Marketing, Business, or related field.
Proven experience in digital marketing, particularly within the luxury or fashion sector.
Strong knowledge of Facebook Ads Manager, Google AdWords, and email marketing tools.
Exceptional analytical skills and data-driven thinking.
Excellent communication skills with a passion for storytelling.
Join us in creating memorable luxury shopping experiences in Melbourne. At The Purse Affair, your flair for fashion meets groundbreaking marketing. Apply now!