Marketing Manager

Department: Business Services
Reports to: Business Services Manager
Location: Philippines
Key Working Relationships:
External: Clients
Internal: Marketing / Sales / CEO
Role Purpose: The Marketing Manager is responsible to develop and expand Link Digital’s market growth. The objectives are to increase the positive public image of Link Digital, increase our level of high-quality leads and capitalise on positive PR and marketing opportunities for the company.
Direct Reports: None
1. EXPERIENCE AND QUALIFICATIONS
Desirable: (min 3 areas of experience preferred for the role. These are the “nice to haves”)
• Understanding of CKAN or any data management service
• Experience in working for international clients
• Scrum knowledge
• Knowledge of international software or consulting marketing techniques.
Essential: (qualifications and experience essential for the role. These are the “must haves”)
• BS in marketing or a related field
• Proven 5 year+ work experience as a Marketing Manager or similar role
• Excellent communication and interpersonal skills
• Experience in delivering excellent customer service, both internal and external
• Strong organisational and multitasking abilities
• High attention to detail and accuracy
• Knack for written and oral communication
• Ability to work in a fast-paced environment
• Experience in international marketing
• Experience in software, consulting of technical marketing environments.
?
2. CORE COMPETENCIES
Core competencies are the skills, knowledge and attributes that will make the person in this job successful in the role. This is the framework of what type of person we are looking for the right fit to the role.
Skills and Ability to: (min 3 skills required to succeed in the role, i.e. ability to..)
• Strong administrative skills, including the ability to manage and organise data, maintain records and CRM, and perform clerical tasks such as scheduling and managing marketing calendars.
• Communicate clearly and effectively with clients, marketing team, and other departments.
• Good understanding of sales processes and be able to provide effective support to sales and marketing managers. This includes preparing marketing plans, content creation, social media management and international market expansion planning.
• Prioritise workload effectively and be able to work well under pressure.
• Proactively identify potential issues and taking steps to address them.
• Ability to use modern tools to complete research projects for prospects and clients.
• Research and review international marketing trends and market potentials and bring these to the leadership team.
• Experience in effectively dealing with client queries and providing excellent customer service.
3. RESPONSIBILITIES, OBJECTIVES AND DELIVERABLES
(Deliverables need to be SMART: Specific, Measurable, Attainable, Realistic and Timely)
• Lead the growth marketing strategies adopted for driving growth within the company.
• Develop marketing campaigns and plans in alignment with marketing funnel goals and targets.
• Establish key performance indicators (KPI) and monitor ongoing channel and campaign performance and regularly provide updates to marketing leads.
• Create marketing plans to assist and drive our international expansion.
• Responsible for marketing campaign planning, execution, coordination and measurement.
• Establish and refine resources using a clear voice, consistent message, and appropriate branding.
• Oversee digital marketing including email, organic and paid social media
o Manage Web analytics, AdWords spend, Social Media content and lead generation.
o Project managing brand Initiatives.
o Content marketing activities include content planning, development, design, production and publishing.
o Digital marketing activities including campaign development and execution – social and database channels.
• Build and maintain a positive public image via identifying media opportunities, maintaining existing media relations and promoting positive public awareness of the company, internally and externally.
• Develop and maintain in-depth knowledge of the company’s service offerings and value proposition.
• Document and update marketing processes on the Link Digital knowledge base
• Monitor market conditions, competitor actions and collaborate to implement effective marketing strategies.
• Provide feedback on market trends and competitive threats, successes and areas needing improvements.
• Represent the company in a professional manner at events and customer meetings.
• Follow industry trends locally and internationally.
• Maintain consistency and quality in all client communications.
• Carry forward any additional strategic marketing activities as agreed with the executive leadership team, such as:
o Strategically position Link Digital for release of a ‘DataShades’ type product