Marketing Manager

PLEASE READ THE ENTIRE JOB POST (Failure to read will disqualify your application)

OpusX is seeking a dynamic and results-driven Marketing Manager to lead the strategic planning, execution, and growth of the marketing efforts across OpusX and its four divisions. The ideal candidate will possess a deep understanding of modern marketing techniques, proven expertise in crafting effective marketing strategies, and a track record of successfully driving lead generation and brand recognition.

Drawing inspiration from thought leaders like Grant Cardone, Alex Hormozi, Gary Vaynerchuk, and Russell Brunson, the Marketing Manager will play a pivotal role in establishing OpusX as a prominent name in the industry. This role involves overseeing the marketing for Virtual Talent Recruitment, Sales & Marketing CRM, Systems Consultancy, and the Digital Marketing Agency, as well as launching and managing the OpusX Marketing Division to offer services to external clients.

Responsibilities/ Daily/ Weekly Cadence:

-Marketing Strategy and Execution:
-Develop and execute comprehensive marketing strategies aligned with OpusX’s goals and values.
-Create and manage marketing funnels, lead magnets, and growth strategies to drive qualified leads and conversion rates.
-Design funnel architectures, including landing pages, to optimize the customer journey and maximize lead capture.
-Implement a diverse content strategy across platforms like Facebook, Instagram, LinkedIn, TikTok, X, Threads, etc., focusing on growth and engagement.
-Utilize content pillar breakdown strategy to develop macro and micro content for optimal audience engagement.

Team Leadership and Collaboration:
-Lead, mentor, and manage a marketing team, fostering a collaborative and innovative environment.
-Delegate tasks and ensure the successful execution of marketing campaigns while maintaining high standards of quality.

Lead Generation and Industry Presence:
-Oversee the growth of OpusX’s Facebook Groups, targeting business owners, candidates for recruitment, and OpusX Nation VTs.
-Drive effective lead generation strategies to increase the pipeline for all four OpusX services.
-Establish OpusX as an industry leader through thought leadership, webinars, workshops, and engaging content.

Customer Journey Mapping:
-Develop a deep understanding of the customer journey, guiding customers from various stages (unaware, problem aware, solution aware, product aware, OpusX aware).
-Tailor marketing initiatives and content to address the unique needs and pain points of customers at each stage.

Funnel Design, Landing Pages, SEO, and Paid Media Advertising:
-Create high-converting marketing funnels that guide prospects from initial awareness to conversion.
-Develop compelling landing pages optimized for lead capture and conversion.
-Implement effective SEO strategies to increase organic visibility and traffic.
-Manage paid media advertising campaigns across various platforms to enhance brand awareness and lead generation.

Service Promotion and Branding:
-Develop and implement marketing initiatives to raise brand awareness and promote OpusX’s four services.
-Craft compelling messaging and value propositions to resonate with target audiences.

OpusX Marketing Division Launch:
-Conceptualize and execute the launch of the OpusX Marketing Division, offering digital marketing services to external clients.
-Create pricing models, service packages, and marketing collateral to attract and retain clients.

Autonomous Execution and Delivering Results:
-Exhibit a self-starter attitude, capable of independently driving marketing initiatives without constant supervision.
-Execute hands-on marketing tasks when necessary, including content creation, campaign management, and data analysis.
-Strive for exceptional results in terms of lead generation, brand awareness, and market presence.

Desirable Qualifications and Skills Required:

-Bachelor’s degree in Marketing, Business, or a related field.
-Proven experience 3+ years in a senior marketing role with a focus on strategy development, lead generation, and team -leadership.
-Strong knowledge of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
-Exceptional project management skills, ability to prioritize tasks, and manage multiple campaigns simultaneously.
-Excellent analytical skills to interpret data and make informed decisions.
-Proficiency in marketing tools and platforms such as CRM software, marketing automation tools, and analytics platforms.
-Innovative mindset, staying up-to-date with industry trends and implementing creative ideas.
-Excellent communication and interpersonal skills, capable of motivating and inspiring a team.
-Demonstrated ability to work independently, take ownership, and drive results.

Key Performance Indicators (KPIs):
-Maintain a minimum of 95% on-time attendance during scheduled work hours, ensuring timely availability and active engagement.
-Achieve a 100% task completion rate for all assigned projects and responsibilities within specified deadlines, showcasing effective task management.
-Demonstrate active participation in the company’s culture and values by receiving commendable feedback from colleagues and stakeholders, indicating effective collaboration.
-Display a commitment to strategic outcomes and growth by attaining a minimum of 80% completion of set Key Results and Objectives within the designated OKR period.

A-Player Criteria:
An A-player in this role would be a visionary marketing strategist with a proven track record of transforming ideas into tangible results. This individual possesses a dynamic blend of leadership, innovation, and hands-on execution, harnessing inspiration from industry thought leaders to drive OpusX’s marketing endeavors to new heights. With a deep understanding of modern marketing techniques and the ability to craft compelling strategies, our ideal candidate seamlessly navigates the intricacies of lead generation, customer journey mapping, and branding. They are adept at designing conversion-focused ads, funnels, and landing pages, backed by a record of consistent success in driving conversions and generating leads. This individual’s expertise in both marketing strategy and tactics, combined with their ability to inspire and manage a team, positions them as a true driving force in shaping OpusX’s presence and influence across the industry.

Software to be used:
Go High Level
META and other social media platforms

TO APPLY, please fill out the application form: Click to view/