Marketing Manager

POSITION SUMMARY
We are looking for a highly creative and efficient Marketing Manager to join our growing team. This position will be responsible for identifying target audiences and building digital campaigns that engage, inform, and motivate our clients. This position will also be responsible for optimizing marketing strategies, managing the Marketing departments’ budget, overseeing employees, and forecasting. The Marketing Manager will play a key role in promoting Highland Park Lapidary and services to increase brand awareness and profitability.

OBJECTIVES
– Assess our current marketing strengths and weaknesses
– Identify the highest leverage areas of Marketing, produce a phase, strategy and a plan that gives us the biggest impact the fastest
* Areas to assess and manage are as follows:
= Marketing campaigns
= Existing websites
= Performance as compared to our competitors
= Marketing team development
* Create and implement a plan for all digital marketing
= SEO/SEM campaigns
= Social media campaigns
= Marketing database campaigns
= Email campaigns
= Display advertising campaigns
– Become intimately familiar with our market and identify trends and insights to optimize our presence and performance and consistently strive to find new solutions and tools for creative growth strategies
= Evaluate, enhance, and grow our social media presence including on-brand copywriting and visual applications
=Monitor and optimize all digital marketing campaigns to maximize engagement & overall ROI
=Incorporate the company’s best practices with knowledge of owned, earned, and paid media through design, copy, search engine, email marketing, social media, and paid search capabilities
= Add comments, create strategy, and ensure accuracy to improve department process
= Propose additional value-adds in the department process and builds out SOPs (standard operating procedures) for the Marketing department

COMPETENCIES
– Skilled in developing in leading high performing team
– Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
– Ability to track marketing data and convert to business ROI
– Know how to implement or run projects in optimizing landing pages, user funnels, and optimizing Google Adwords campaigns
– Expertise in marketing strategy with the ability to gather and link accurate marketing data to future business goals
– Knowledge of the latest trends and best practices in online marketing
– Possesses excellent written and verbal communication skills
– Ability to analyze data, make observations from numbers and reports, and implement action that drives bottomline results to sales and revenues
– Strong analytic skills and data-driven thinking

EDUCATION AND EXPERIENCE
– Bachelor’s degree in Marketing or related area of study, or equivalent work experience
– 4+ years of work experience in marketing, sales, and management
– Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and Google Workspace
– Substantial experience with Shopify, Ebay, Google, and Amazon marketplaces
– Experience with A/B and multivariate experiments a plus

ABOUT THE COMPANY
Our mission is to enable artists, jewelers and craftspeople to turn their creative visions into reality through the gemstone & glass cutting and polishing arts. It is our focus to bring the highest quality and most innovative equipment, tools and processes to all of the lapidary artists worldwide. Combining our love for the lapidary arts along with our decades of experience in the design and use of lapidary equipment provides us with a unique knowledge and experience that we bring to everything we do. We challenge ourselves to be great and the best version of ourselves through individual personal, professional, and financial goals and the impact we have in the lapidary space. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, results oriented, transparent, disciplined and aligned. We operate internationally and are growing rapidly every year.

COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Highland Park Lapidary recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to Click to view. Already a candidate? Please connect directly with your recruiter to discuss this opportunity.

Think you’re a good fit? Please complete the link below to apply:
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