Marketing Manager

The purpose of the Marketing Manager position is to effectively manage the marketing, advertising, branding, and promotional activities of the company in order to drive qualified leads to the sales team. The Marketing Manager is also responsible for developing and maintaining marketing strategies that meet company objectives.

Core Functions:
• Responsible for creating company marketing and brand strategy and driving projects and tactics that result from that strategy.
• Responsible for identifying new marketing and branding channels and opportunities as well as assuring that the company is a “fast follower” of new ideas and trends.
• Select and manage external suppliers to assure that deliverables are timely and fully support the company’s initiatives.
• Assure that company’s brand and communications guidelines are up-to-date and enforced across all departments.
• Approve and distribute marketing materials and communications.
• Analyze and report on the return on investment of marketing campaigns.
• Approve marketing tracks in ConnectWise that distribute materials, web content, and communications at specified intervals.
• Contact industry publications, consultants, and influencers on an ongoing basis to assure that company messaging and positioning is being received and understood.
• Utilize the company’s social media outlets on Facebook, LinkedIn, Twitter, and YouTube.
• Manage public relations for the company through numerous media and communications outlets.
• Event management: local business events, trade shows, and other various prospecting event.

Additional Duties and Responsibilities:
• Ensure consistency of existing systems through creating, maintaining, and enforcing standards/procedures for daily activities and projects.
• Develop in-depth knowledge of the service catalog and how it relates to customer’s needs.
• Develop training programs to develop and refine the skills of the marketing team.
• Document internal processes and procedures related to duties and responsibilities.
• Conduct performance evaluations and mentor those with less experience.
• Review and approve the marketing team’s time and expenses sheets in ConnectWise.
• Responsible for entering time and expenses in ConnectWise as they occur.
• Understand processes in ConnectWise by completing assigned training materials and blueprints on the ConnectWise University.
• Enter all work as activities or service tickets in ConnectWise.
• Utilize ConnectWise Projects where applicable: to organize and manage events or various long term marketing projects.
• Assist and collaborate with the Sales Team.

Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Extensive experience in all aspects of developing and maintaining marketing strategies.
• Strong understanding of customer and market dynamics and requirements.
• Thorough understanding of how customers in the small to medium business market require, search, compare, and consume our services.
• Technical marketing skills.
• Must have working understanding of revenue and lead analytics, data management, and ROI modeling.
• Proven experience in customer and market research.
• Skilled in project management and able to: define work plans, manage project teams, and manage budgets.
• Strong organizational, presentation, and customer service skills.
• Skill in preparing written communications and materials.

Educational/Vocational/Previous Experience Recommendations:
• BA/BS, preferably in marketing, advertising, business management or related field.
• MBA preferred but not required.
• 7 or more years of marketing or related experience.

Benefits:
• Competitive salary based on experience and qualifications.
• Benefits included.
• Performance based incentives and bonuses based on qualified lead generation.
• Top rated company culture.
• Opportunity for advancement.