Marketing Manager

Swirl Plumbing is a growing plumbing company dedicated to providing exceptional services to our clients. We are currently looking for an experienced and results-driven Online Marketing Manager to join our team. In this role, you will be responsible for developing and implementing our digital marketing strategy to help grow our online presence, boost brand awareness, and increase customer engagement.
Responsibilities:
Develop and implement a comprehensive online marketing strategy for our plumbing business, including social media, email marketing, and content creation.
Manage and maintain our social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent branding and messaging across all platforms.
Create engaging and relevant content (including graphics, videos, and blog posts) to promote our services and showcase our expertise in the plumbing industry.
Monitor and analyze the performance of marketing campaigns, making data-driven decisions to optimize content and target audience.
Build and maintain customer databases for email marketing campaigns, ensuring GDPR compliance and effective segmentation.
Collaborate with the management team to develop and execute targeted promotions and special offers to drive customer acquisition and retention.
Keep up-to-date with the latest digital marketing trends, tools, and best practices, and recommend strategies to improve our online marketing efforts.
Coordinate with external marketing agencies or freelancers as needed.
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, social media management, and content creation.
Strong knowledge of various social media platforms, their algorithms, and best practices for engagement.
Excellent copywriting and content creation skills, with a keen eye for detail and design.
Familiarity with email marketing tools (e.g., Mailchimp) and CRM systems.
Analytical mindset with the ability to interpret marketing data and make data-driven decisions.
Strong project management and organizational skills, with the ability to work independently and manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with a customer-focused mindset.