Marketing Manager

Overview

We are a start-up healthcare career portal Click to view in Singapore and presently hiring for a Marketing Manager to join our team. The ideal candidate is a highly motivated marketing professional with at least 4 years of experience and a proven track record in driving web traffic to websites.

Responsibilities

1. Develop and implement a comprehensive marketing strategy to increase job seeker traffic to our website.
2. Manage and execute all aspects of our marketing campaigns, including content marketing, social media marketing, paid advertising, and email marketing.
3. Analyze and track the performance of our campaigns and make adjustments as needed.
4. Stay up-to-date on the latest trends and best practices in demand generation.
5. Experience in trying out new channels and conducting A/B testing

Priority

The priority of this role is to drive job seeker traffic into the company’s healthcare career portal. This can be achieved through a variety of means, including:

1. Content marketing: Creating and publishing high-quality content that is relevant to job seekers in the healthcare industry. This could include blog posts, articles, infographics, and videos.
2. Social media marketing: Using social media platforms to promote the company’s healthcare career portal and its content. This could involve running social media campaigns, engaging with followers, and sharing relevant content.
3. Paid advertising: Running paid advertising campaigns on search engines and social media platforms to target job seekers who are interested in healthcare careers.
4. Email marketing: Sending email newsletters to job seekers with information about the company’s healthcare career portal and the latest job openings.

The company is looking for a Marketing Manager who is creative, strategic, and results-oriented. Strong execution skill is a must.

Qualifications

1. Bachelor’s degree in marketing or a related field.
2. 4+ years of experience in demand generation marketing
3. Strong analytical and problem-solving skills.
4. Excellent communication and presentation skills.
5. Ability to work independently and as part of a team.

Bonus Points

1. Experience with marketing automation tools. We are currently using HubSpot.
2. Experience with Google Analytics and other data analytics tools.
3. Knowledge of the healthcare industry.
4. Experience working in a start-up

We are open to hire on a part-time or full time basis.