Marketing Manager for a Construction Company

Do you have a passion for the Construction Industry? Is working for a thriving company that offers our employees professional growth opportunities and unbelievable employee benefits important for you? Then being part of our team at Lunacon Construction Group is the place to be!

We are seeking a results-driven and creative Marketing Manager to join our passionate team and contribute to our growth journey. If you have a passion for strategic marketing, team leadership, and driving impactful campaigns, we want to hear from you.

**Responsibilities:**

– Develop and execute comprehensive marketing strategies that align with our business objectives and drive brand awareness, customer engagement, and revenue growth.
– Lead a talented team of marketing professionals, fostering a collaborative and innovative work environment while setting clear goals and expectations.
– Plan and oversee the execution of multi-channel marketing campaigns, including digital, traditional, and event-based initiatives.
– Conduct in-depth market research to understand customer needs, preferences, and trends, and leverage insights to refine our marketing approach.
– Manage the marketing budget effectively, allocating resources to optimize ROI and track expenses.
– Maintain and enhance our brand identity across all marketing materials and touchpoints, ensuring consistent messaging and visual representation.
– Collaborate with the content team to create compelling and relevant content that resonates with our target audience.
– Drive our digital marketing efforts, including social media, SEO/SEM, email marketing, and online advertising, to increase online presence and engagement.
– Identify strategic partnerships, sponsorships, and collaborations to expand our reach and enhance our brand image.
– Analyze marketing data and metrics to assess campaign effectiveness, generate insights, and make data-driven recommendations for optimization.
– Work closely with cross-functional teams, including sales and product development, to ensure alignment and effective communication of marketing initiatives.
– Plan and execute promotional events, trade shows, and conferences to showcase our products/services and strengthen industry presence.

**Qualifications:**

– Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
– 5 years of proven experience in marketing, with a focus on strategy development and campaign execution.
– Strong leadership and team management skills, with the ability to motivate and guide a diverse team of marketing professionals.
– Excellent communication and interpersonal abilities, including the capacity to collaborate with internal and external stakeholders.
– Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems, social media management tools).
– In-depth knowledge of current marketing trends, best practices, and industry standards.
– Analytical mindset with the ability to interpret data and derive actionable insights to optimize marketing strategies.
– Creative thinking and problem-solving skills, with a track record of innovative campaign ideation and execution.
– Ability to work under pressure, manage multiple priorities, and meet deadlines in a fast-paced environment.
– Previous experience in a managerial role is a plus.