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Marketing Manager for Dog Brand

Date Posted —

Type of Work:
Full Time
Salary:
40.000 – 80.000 php
Hours per Week:
40

Job Description

Interested candidates must apply through this Typeform link: /to/kjsLKtZD. We will not check private messages or emails.

About Us:
Paawy is a small but passionate brand specializing in nutritional supplements and health products for dogs. Our mission is to enhance the well-being and health of pets through high-quality, scientifically-backed products. We are looking for a dynamic and creative Marketing Manager to join our team and help us grow our brand in the health niche.

Job Description:
We are seeking an experienced Marketing Manager who will be responsible for developing and executing marketing strategies that increase our brand’s visibility and drive sales. The ideal candidate will have excellent English skills and be adept at using ChatGPT to enhance marketing efforts. This is a freelance position, offering flexibility and the opportunity to work with a dedicated and innovative team.

Working hours: 40 / Week – 9 to 5 in the Philippines

Responsibilities:

Product Development:

Collaborate with manufacturers to ensure product development aligns with market needs and brand values.
Provide input on product features, packaging design, and brand messaging.
Design Brief Creation:

Develop detailed design briefs for packaging design, ensuring that packaging is functional, visually appealing, and aligns with the brand identity.
Create design briefs for product listing images that highlight key features and benefits.
Write briefs for advertising campaigns, detailing the objectives, target audience, key messages, and visual elements.
Marketing and Advertising:

Develop and execute multi-channel marketing campaigns across email, TikTok, Instagram, and other relevant platforms.
Manage giveaway campaigns using ManyChat, ensuring they are engaging and effectively promote our products.
Track and analyze marketing campaign performance and adjust strategies as needed.
Customer Engagement:

Develop strategies to engage and retain customers through excellent customer service and loyalty programs.
Monitor customer reviews and feedback, ensuring timely and professional responses.
Content Creation:

Oversee the creation of high-quality content, including blog posts, social media posts, videos, and graphics.
Develop a content calendar to ensure consistent and relevant content delivery.
Collaboration and Coordination:

Work closely with the product development team to ensure marketing strategies align with product launches.
Coordinate with external partners, influencers, and agencies as needed.
Reporting and Analysis:

Track key performance indicators (KPIs) and generate reports on marketing activities and outcomes.
Use data insights to continuously improve marketing strategies.
Requirements:

Excellent English communication skills, both written and verbal.
Proven experience as a Marketing Manager or similar role, preferably in the health or pet products niche.
Strong understanding of digital marketing, SEO, and content creation.
Proficiency in using marketing tools and platforms, including email marketing software, social media management tools, and analytics tools.
Advanced skills in using ChatGPT to enhance marketing efforts.
Experience managing giveaway campaigns with ManyChat.
Ability to work independently and manage multiple projects simultaneously.
Creative thinker with a passion for pets and health products.
Qualifying Question:

What is the most creative way that you have used ChatGPT for any purpose? Please provide a detailed example.
How to Apply:

Interested candidates must apply through this Typeform link: /to/kjsLKtZD. We will not check private messages or emails.

APPLY FOR THIS JOB:

Company: LeadPlan Marketing
Name: Tobias Müller
Email:

Skills