Marketing Officer

Job Title: Marketing Officer

Job Summary:
We are seeking a skilled and dynamic Marketing Officer to build and manage a comprehensive marketing system for our company, preferably with BPO Experience in sales. The Marketing Officer will be responsible for creating and implementing marketing strategies specifically tailored to support the successful operations of a used car dealership, car rental company, and targeting local businesses such as mechanic shops and body shops. Additionally, knowledge and familiarity with Turo, an online car rental marketplace, and the ability to create audio and video recordings for customer service purposes will be valuable assets in this role.

Responsibilities:

Develop and execute marketing strategies:

Create marketing plans to promote and sell used cars through effective advertising and promotional campaigns.
Develop marketing strategies to attract customers and increase bookings for the car rental division.
Identify target audience segments and design targeted marketing campaigns to reach local businesses, including mechanic shops, body shops, and dealerships.
Implement strategies to capture clients who require loaner or replacement cars during repairs, establishing our company as a reliable rental solution.
Marketing tools and systems:

Research, evaluate, and implement marketing tools necessary to support the used car dealership and car rental company.
Build and maintain marketing automation systems, including email marketing, CRM software, and social media management platforms.
Monitor and analyze marketing data to identify trends, measure campaign effectiveness, and make data-driven decisions.
Stay updated with industry trends and emerging marketing technologies to ensure the company remains at the forefront of marketing practices.
Turo marketing and co-hosting services:

Leverage Turo as a car rental marketing service to acquire rental clients, optimize listings, and manage bookings effectively.
Develop marketing strategies to attract more hosts to our co-hosting business, showcasing the benefits and value of our Car Rental Management Services.
Collaborate with the operations team to ensure seamless integration between our systems and Turo’s platform.
Audio and video creation:

Create high-quality audio and video recordings for customer service purposes, providing engaging and informative content to our clients.
Utilize video editing software to produce professional video content for marketing campaigns and social media platforms.
Qualifications and Skills:

Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
Proven experience in developing and implementing successful marketing strategies.
Familiarity with the automotive industry, specifically used car dealerships and car rental businesses.
Proficiency in utilizing marketing tools, CRM software, and social media platforms.
Knowledge of Turo’s platform and experience in leveraging it for marketing purposes is a plus.
Strong creative and analytical skills to design effective marketing campaigns and measure their performance.
Excellent written and verbal communication skills.
Experience in audio and video creation/editing will be an advantage.
Ability to work independently, manage multiple projects, and meet deadlines.
If you are a results-driven marketer with a passion for the automotive industry, and you possess the skills and knowledge to build a comprehensive marketing system for our diverse range of services, we invite you to apply for the position of Marketing Officer.