Marketing Paid Media Manager with Engagement Focus

Job Description: Marketing Paid Media Manager with Engagement Focus

Position Overview:
We are seeking a dynamic and results-driven Marketing Paid Media Manager to join our team. This role is ideal for someone who not only excels in managing paid media campaigns but also has a keen eye for boosting engagement through active social media interaction. The successful candidate will be responsible for developing and executing paid media strategies, monitoring campaign performance, and actively engaging with our audience on various social platforms.

Key Responsibilities:

Paid Media Strategy:

Develop and execute paid media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Google Ads) to achieve specific marketing goals and objectives.
Plan and manage budgets, optimizing spending for maximum ROI.
Campaign Management:

Create, set up, and launch paid media campaigns.
Monitor and optimize campaigns to ensure they are meeting performance targets, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Audience Targeting:

Conduct research to identify target audiences and create audience segments for precise ad targeting.
Implement audience targeting strategies to reach potential customers effectively.
Ad Creation and Copywriting:

Collaborate with creative teams to develop compelling ad creatives and ad copy.
A/B test ad variations to determine the most effective messaging and visuals.
Social Media Engagement:

Actively engage with our audience on social media platforms by responding to comments, messages, and mentions.
Foster meaningful conversations and build relationships with followers to boost engagement and brand loyalty.
Reporting and Analysis:

Monitor key performance metrics and generate regular reports to assess the success of paid media campaigns.
Provide insights and recommendations for continuous improvement.
Stay Updated:

Keep up-to-date with industry trends, emerging advertising technologies, and social media algorithms to stay ahead of the curve.
Qualifications:

Bachelor’s degree in marketing, advertising, or a related field.
Proven experience in managing paid media campaigns, including PPC, display advertising, and social media advertising.
Strong analytical skills to interpret data and make data-driven decisions.
Excellent communication skills and the ability to interact with the audience on social media.
Proficiency in using advertising platforms like Google Ads, Facebook Ads Manager, and others.
Familiarity with social media management tools and analytics platforms.
Creative thinking and problem-solving abilities.
Ability to work independently and collaboratively in a fast-paced environment.
Attention to detail and a strong commitment to achieving results.
If you are a passionate marketer who excels in both paid media management and social media engagement, we invite you to apply for this exciting opportunity. Join our team and help us drive brand awareness, engagement, and business growth through paid media campaigns and active online interaction.