Marketing Project Manager

Marketing Project Manager job description:
1) manage social media posts using Canva and Metricool
2) be creative in generating content for social media posts by researching other similar accounts with similar target audience
3) increase engagement by utilizing Ai to generate copy for captions and SEO optmized blogs
4) encourage social media to follow links to blogs – must create enticing captions and images/design
5) Research other methods to better engage audience through better post designs, better planning, leveraging trends
6) work with Video Editor (currently on the team) to ensure videos are edited to have a 5 second powerful hook, retentive content, and a creative and informative and valuable message
7) use Ai tools (such as midjourney) to generate other content pieces that are high quality
8) track daily and weekly engagement on social media posts, website blogs
9) be able to use Mouseflow to analyze website performance on a daily and weekly basis
10) connect with dental operations manager to track leads and conversions on a daily and weekly basis, assess and come up with ideas to increase leads and optimize marketing system (including phone/communication handling)
11) contract web developer to make changes to website as needed, quickly, efficiently, and effectively
12) Develop email campaigns using Convertkit to nurture leads according to their segmentations, based on their interests
13) Be able to incorporate many different forms of lead generation, including but not limited to: UGC, Business Outreach, Affiliate Marketers
14) Be able to incorporate lead magnets such as webinars, quizzes, e-books, etc into PPC and email campaigns
15) Be able to launch ads on google, facebook/IG, X, TT and YT
16) Be able to work quickly, efficiently, and meet and exceed deadline expectations

Requirements:
– 3 years of experience in all the above is a must
– Must have been managing a team of 5+ members and have proven track record of results in Website Dev, UX/UI, Website optimization, SEO/Keyword research and writing, design understanding, PPC understanding, proficiency in lead generation