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Social Media Manager

Hire Rate : KeySkills 9/11
Fail Rate : KeySkills 8 and Below

**Position: Social Media Manager**

Key Skills:

1. Luxury Market Knowledge: Understanding of luxury brands and consumer behavior in the luxury car rental industry and the targets.
2. Social Media Platform Expertise: Proficiency in platforms like Instagram, Facebook, Twitter, and LinkedIn.
3. Content Creation: Ability to produce high-quality visual and written content relevant to luxury lifestyle and automotive industry.
4. Copywriting Skills: Crafting compelling captions, posts, and advertisements aligned with the brand’s tone.
5. Analytics and Data Interpretation: Analyzing metrics to optimize engagement and conversion strategies.
6. Community Management: Engaging with followers and maintaining a positive brand image online.
7. Campaign Management: Planning and executing campaigns with measurable results.
Click to view in Social Media Ads:Like Facebook Marketing Ads.
Click to view and Creativity: Staying ahead of trends and brainstorming innovative ideas.
10. Technical Proficiency: Utilizing tools like Zoho and Google Ads.
11. SEO Expertise: Incorporating keywords and hashtags for improved visibility.

Tasks:

– Execute campaigns across social media platforms, utilizing tools like Zoho and Google Ads.
– Create engaging content tailored to the luxury car rental market, incorporating SEO strategies.
– Monitor and analyze social media metrics to optimize performance.
– Maintain positive interactions with followers and uphold brand reputation.
– Collaborate with internal teams and external partners for effective brand promotion.

By assessing candidates based on these criteria, the aim is to find a social media manager who can elevate Elite Royal Cars’ brand presence and drive business growth through strategic social media management, technical proficiency with tools like Zoho and Google Ads, and effective implementation of SEO strategies.

SEO Strategies:

1. Keyword Research: Conducting thorough keyword research to identify relevant terms and phrases that potential customers are using to search for luxury car rentals. Tools like Google Keyword Planner or SEMrush can be utilized for this purpose.

2. On-Page Optimization: Optimizing social media profiles and posts with relevant keywords in titles, descriptions, captions, and hashtags. This helps improve visibility when users search for related terms on social media platforms.

3. Content Optimization: Creating content that naturally incorporates targeted keywords while providing value to the audience. This includes blog posts, articles, videos, and infographics shared on social media channels.

4. Hashtag Strategy: Using relevant and trending hashtags in social media posts to increase discoverability and reach. Hashtags should be aligned with the content and audience interests while including keywords related to luxury car rentals.

5. Link Building: Building quality backlinks from reputable sources such as industry publications, influencers, and business directories. This helps improve the website’s authority and search engine rankings.

6. SEO: Optimizing social media profiles and content for search by including location-specific keywords and geo-targeted hashtags. This is particularly important for a business like Elite Royal Cars, which operates in a specific location (Milan, Italy).

7. User Experience Optimization: Ensuring a seamless user experience on social media platforms and the website by optimizing load times, mobile responsiveness, and navigation. A positive user experience contributes to higher engagement and better search rankings.

8. Monitoring and Analysis:Monitoring the performance of SEO efforts through social media analytics and tools like Google Analytics. Analyzing data to identify trends, assess the effectiveness of strategies, and make data-driven decisions for optimization.

By implementing these SEO strategies effectively, the social media manager can enhance the visibility, reach, and engagement of Elite Royal Cars’ brand on social media platforms and drive organic traffic to the website, ultimately contributing to business growth and success.