Marketing Specialist

Job Description:
We are seeking a talented and experienced Marketing Specialist with expertise in digital marketing to join our team. The ideal candidate will be responsible for developing and implementing comprehensive marketing strategies to promote our products or services across various digital channels. This role requires a creative thinker with strong analytical skills and a passion for driving results through digital marketing initiatives.

Responsibilities:

Develop and execute digital marketing campaigns to drive brand awareness, generate leads, and increase customer engagement
Manage all aspects of digital marketing, including email marketing, social media marketing, content marketing, SEO/SEM, and PPC advertising
Create and curate high-quality content for digital channels, including website, blog, social media, and email campaigns
Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact
Stay current on industry trends, best practices, and emerging technologies in digital marketing to identify opportunities for innovation and growth
Collaborate with cross-functional teams, including sales, product development, and design, to align marketing initiatives with business goals
Utilize marketing automation tools and CRM systems to manage leads, track customer interactions, and segment audiences for targeted marketing campaigns
Provide regular reports and insights to management on marketing performance, trends, and opportunities for improvement
Requirements:

Bachelor’s degree in Marketing, Communications, or related field
5 years of experience in digital marketing, with a proven track record of success in developing and executing integrated marketing campaigns
Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite, and WordPress
Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
Excellent written and verbal communication skills, with a keen attention to detail and ability to craft compelling messaging for diverse audiences
Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches
Ability to work independently and collaboratively in a fast-paced, dynamic environment