Marketing Specialist

Are you a highly organized, accountable, and motivated individual with a passion for marketing and delivering excellence? Can you work independently to meet goals and execute strategies? If so, we have the perfect opportunity for you! We are seeking a dedicated and talented Marketing Specialist to join our team and support our marketing efforts remotely.

About Us:
Sugarland Animal Hospital is Bundaberg’s only Accredited Animal Hospital of Excellence located in Queensland, Australia. Our mission is to treat every pet as if they are our own, ensuring that every pet is healthy, happy & nurtured. Our team is dedicated to providing high quality customer service and delivering gold-standard veterinary care. Establishing, nurturing, and extending our relationships with our clients is our highest priority, to ensure we can continue to provide the best care to their pets.

Role Overview:
As a Marketing Specialist, you will work closely with our marketing director to execute various marketing initiatives, drive brand awareness, nurture client relationships and contribute to our overall growth. Your role will involve a combination of administrative tasks and creative responsibilities, all conducted remotely.

Responsibilities:
• Assist in the creation, scheduling, and management of quality, engaging social media content across various platforms
• Monitor social media platforms to ensure timely responses to our followers to drive interaction and engagement
• Support the development and execution of marketing campaigns, including contact list management and analytics tracking
• Create educational and engaging blog posts, articles, and other content.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts.
• Help maintain and update the company website with relevant content and visuals.
• Provide general administrative support to the marketing director
• Execute digital marketing strategies across various channels
• Analyze marketing data to generate valuable insights
• Utilize CRM systems for customer management and targeting
• Stay updated with industry trends and best practices
• Contribute to the overall success of the marketing team
Key Behaviors
• Proactivity: Taking initiative and being proactive in identifying opportunities, suggesting ideas, and completing tasks without constant supervision.
• Adaptability: Being flexible and adaptable to changing priorities, strategies, and technologies in the dynamic marketing landscape.
• Organizational skills: Demonstrating strong organizational skills to manage multiple tasks, projects, and deadlines effectively.
• Attention to detail: Paying close attention to detail to ensure accuracy in content creation, data analysis, and execution of marketing initiatives.
• Strong communication: Possessing excellent written and verbal communication skills to effectively collaborate with team members, stakeholders, and external partners.
• Analytical mindset: Having an analytical mindset to interpret marketing data, identify trends, and generate insights that drive informed decision-making.
• Creativity: Thinking creatively to develop innovative marketing ideas, content, and strategies that differentiate the brand and resonate with target audiences.
• Time management: Effectively managing time and prioritizing tasks to meet deadlines and deliver quality work in a timely manner.
• Tech-savviness: Being comfortable and proficient in using various marketing tools, software, and platforms to execute digital marketing activities and analyze performance metrics.
• Team player: Collaborating well with others, being open to feedback, and fostering a positive and supportive team environment.

Key Skills
• Digital Marketing Knowledge: Understanding of digital marketing concepts, strategies, and channels such as social media, email marketing, SEO, PPC advertising, content marketing, and analytics.
• Content Creation and Copywriting: Proficiency in creating engaging and persuasive marketing content across different mediums, including writing blog posts, social media updates, email campaigns, website copy, and ad copy.
• Social Media Management: Ability to effectively manage and optimize social media platforms, including content planning, scheduling, community engagement, analytics tracking, and staying up-to-date with social media trends.
• Data Analysis: Competence in analyzing marketing data and metrics to derive insights, track performance, measure campaign effectiveness, and make data-driven recommendations for improvement.
• Market Research: Proficiency in conducting market research to identify target audiences, competitor analysis, industry trends, and consumer insights, and applying this knowledge to marketing strategies.
• Marketing Tools and Software: Familiarity with marketing tools and software such as CRM systems (specifically GoHiLevel ) marketing automation platforms, content management systems (CMS), social media management tools, analytics tools, and email marketing platforms.

Must Have

1. Social media management
• page management
• Reels
• Posts
• Videos
• Content creation
• copywriting.
2. Social media Scheduling and posting
• Facebook
• Instagram
• TikTok
• Linkedin
• Youtube
• Google My Business
3. Ads Management
• Google Ads
• FB and Instagram Ads
• Youtube Ads
4. Website skills
• Blog posting
• Landing page integration
• WordPress
5. CRM Management (GoHiLevel)
• Email marketing
• Text marketing
• Landing pages
• Lead generation and follow up
• Automations
6. Video Editing
• Content creation
• Subtitles (clipscribe)
• Reels, Tiktok
7. Landing pages
• Lead pages
• GoHiLevel
8. Literacy
• Good English
• Good Math
9. Technical Proficiency
• Microsoft Excel
• Microsoft Word
• Microsoft Teams
• GoHiLevel
• Canva
• Lead Pages
• Chat GPT
• Google Drive and Google Tools (sheets, forms, docs)
Like to Have

Final Cut Pro
SEO expertise

How to Apply:
If you’re excited to take on a challenging and rewarding role as a Marketing Specialist, we encourage you to apply!
Please submit the following via email to Click to view:
• Your CV
• A cover letter outlining your relevant experience and skills
• A short 60-90 second video introducing yourself
• Any relevant portfolio materials showcasing your marketing work

We look forward to reviewing your application.