Marketing Specialist

Company mkp solution is seeking a highly skilled and motivated Marketing Specialist to join our team in the solar energy industry. As a Marketing Specialist, you will be responsible for developing and implementing effective marketing strategies to generate leads, increase brand awareness, and drive sales for our solar energy products and services. Your primary focus will be on social media marketing, including content creation, ad campaigns, SEO, and sales calls for our website Click to view.

Responsibilities:

Lead Generation: Develop and execute strategies to generate high-quality leads through social media channels, including organic and paid campaigns. Utilize social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, to engage with our target audience and drive lead generation efforts.

Brand Awareness: Develop and maintain a strong brand presence across social media platforms. Create engaging content, including posts, videos, infographics, and blogs, that aligns with our brand voice and resonates with our target audience. Implement social media campaigns to increase brand visibility and reach.

Sales Generation: Drive sales by implementing effective social media marketing campaigns. Create compelling offers, promotions, and contests that entice potential customers. Utilize social media channels to nurture leads and guide them through the sales funnel. Craft engaging and informative sales emails to effectively communicate product features, benefits, and promotions to potential customers. Design and implement targeted email marketing campaigns to reach out to potential customers and convert leads into sales. Leverage SMS marketing to deliver targeted promotional messages, offers, and updates directly to potential customers’ mobile devices. Use data analytics and tracking tools to monitor the effectiveness of social media, email, and SMS marketing efforts, and make data-driven decisions to optimize sales strategies.

Paid Advertising: Manage Facebook Ads and Google Ads campaigns to reach our target audience effectively. Conduct keyword research, create ad copy, set budgets, and monitor campaign performance. Continuously optimize ads based on data analysis to maximize ROI.

SEO Optimization: Optimize website content for search engines to increase organic traffic and visibility. Conduct keyword research, optimize meta tags, and ensure proper on-page SEO techniques are implemented. Stay up-to-date with SEO trends and make recommendations to improve organic search rankings.

Analytics and Reporting: Monitor social media metrics, website traffic, lead conversion rates, and other relevant KPIs. Provide regular reports on the performance of social media campaigns and make data-driven recommendations for optimization and improvement.

Customer Engagement: Engage with our social media community by responding to comments, messages, and inquiries promptly and professionally. Foster positive relationships with followers and customers, addressing their concerns and providing assistance as needed.

Qualifications:

Proven experience in marketing, with a focus on social media marketing preferred.
Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, and their advertising features.
Experience managing Facebook Ads and Google Ads campaigns.
Knowledge of SEO best practices and experience optimizing website content for search engines.
Proficiency in analytics tools, such as Google Analytics, to track and measure the success of campaigns.
Excellent written and verbal communication skills.
Creative mindset with the ability to generate engaging content.
Strong analytical and problem-solving skills.
Ability to work independently in a fast-paced environment.
Passion for renewable energy and sustainability.

Join our dynamic team and play a pivotal role in promoting solar energy solutions through effective marketing strategies. Apply now and be part of the renewable energy revolution!

For further inquiries, please contact us via WhatsApp at +44 7425 691961.