Marketing Specialist

Position Overview:
We are seeking an enthusiastic and experienced Overseas Marketing Specialist to join our dynamic team. The primary responsibility of this role is to manage and execute influencer marketing projects, including recommending suitable influencers, pitching projects, and ensuring successful project execution. Additionally, the ideal candidate will have hands-on experience in social media management, including strategy development, content creation, copywriting, and account management.

Key Responsibilities:
Influencer Marketing:
Identify and recommend suitable influencers for various marketing campaigns.
Pitch projects to influencers and negotiate terms of collaboration.
Manage communication with influencers throughout the project lifecycle.
Track and analyze the performance of influencer campaigns to ensure objectives are met.
Social Media Management:
Develop and execute comprehensive social media strategies to enhance brand presence and engagement.
Create and curate compelling content tailored to different social media platforms.
Write engaging and persuasive copy for social media posts, advertisements, and campaigns.
Monitor and manage social media accounts, including responding to comments and messages in a timely manner.
Analyze social media metrics and adjust strategies to improve performance.
Project Coordination:
Collaborate with internal teams to align influencer marketing efforts with overall marketing strategies.
Ensure timely delivery of all project components, from planning to execution.
Prepare reports and presentations on campaign performance and insights.

Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 2 years of experience in influencer marketing and social media management.
Proven track record of successful influencer marketing campaigns.
Strong understanding of social media platforms, trends, and best practices.
Excellent communication and negotiation skills.
Creative mindset with the ability to generate innovative ideas.
Strong organizational skills and attention to detail.
Proficiency in social media analytics tools and software.

Preferred Qualifications:
Experience working with international markets and influencers.
Knowledge of SEO and digital marketing strategies.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.