Marketing Specialist

About King Movers:

King Movers is a leading moving company known for its dedication to providing high-quality, stress-free moving services. Our mission is to help individuals and businesses relocate efficiently and safely. As we continue to grow, we are seeking a dynamic Marketing Specialist to enhance our marketing efforts and expand our reach.

Job Overview:

The Marketing Specialist at King Movers will play a pivotal role in developing and implementing marketing strategies that increase our market presence and attract new customers. You will be responsible for managing various marketing campaigns, analyzing their effectiveness, and ensuring that our marketing efforts are successful and cost-efficient. A key focus will be to improve our visibility online across different platforms, especially Google, aiming to achieve top rankings in all of our operational locations.

Responsibilities:

Develop and execute marketing plans and campaigns to enhance brand visibility and customer engagement.
Manage digital marketing efforts, including social media, email marketing, SEO/SEM, Google Ads, and online advertising.
Utilize Google Analytics to monitor and report on campaign performance.
Strategically optimize our presence on Google to ensure top rankings across all locations.
Create compelling content for various platforms to attract and retain customers.
Collaborate with sales and operations teams to synchronize marketing strategies and business goals.
Monitor market trends and competitor activities to identify opportunities and challenges.
Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Manage relationships with external marketing agencies and vendors.
Prepare and manage the marketing budget.
Organize and participate in promotional events and trade shows.
Ensure all marketing activities adhere to legal guidelines and company standards.
Leverage customer review platforms such as Yelp and Angie’s List to enhance online presence and reputation management.

Qualifications:

Proven experience as a Marketing Specialist or similar role.
Strong understanding of traditional and digital marketing tools and techniques.
Expertise in SEO/SEM, Google Analytics, Google Ads, and CRM software.
Familiarity with customer review platforms like Yelp and Angie’s List.
Excellent communication and copywriting skills.
Ability to work creatively and analytically in a problem-solving environment.
Excellent project management and organizational skills.
Bachelor’s degree in marketing, communications, or related field.

Compensation: Competitive salary plus performance bonuses.