Marketing Specialist for a Top Baby Apparel Brand in Canada

Job Title: Online Marketing Specialist for a Top Baby Apparel Brand in Canada
Job Description:
We are looking for an experienced online marketing specialist to join our team. The ideal candidate will have a strong understanding of all aspects of online marketing, including SEO, SEM, social media marketing, and content marketing. They will also have a good understanding of the English language. They will also be able to work independently and as part of a team to develop and execute marketing campaigns. Expected work per week is 20-30 hours per week.
Responsibilities:
– Respond to online comments, direct messages, and online reviews (daily)
– Explore marketing opportunities in related blogs and forums – and manage daily
– Identify and reach out to potential brand partners for collaborations
– Identify key brands to share audiences/cross selling
– Create a cold reach out process and manage and maintain relationships
– Monitor brand mentions online and engage with influencers and partners (daily)
– Analyze customer data to identify trends and opportunities for growth
– Pay attention to child and parent trends, trending graphics, trending key influencers.
– Build high-quality backlinks through outreach and content marketing
– Monitor key performance indicators (KPIs) across all company marketing channels,
– Have high level of understanding of he KPIs and communicate problems and reasons
– Create and share weekly performance reports with the team
– Pitch brand stories and content to relevant media outlets across Canada and USA.
– Submit blog content to the thousands of blogs and magazines in the baby and kids space on behalf of Founder.
– Monitor media coverage and report results
– Manage and maintain relationships with journalists and editors
– Manage and track the performance of existing partnerships
– Identify and reach out to potential influencers and brand ambassadors
Qualifications:
– Bachelor’s degree in marketing, communications, or a related field
– 3+ years of experience in online marketing
– Strong understanding of SEO, SEM, social media marketing, and content marketing
– Excellent written and verbal communication skills in the English Language
– Ability to work independently and as part of a team
– Able to work PST hours between 9-5 (Flexible)
– Strong analytical and problem-solving skills
– Proficiency in Google Analytics, Meta, and other marketing software
– Proficiency in Google Sheets, and basic formula inputs.
– Proficient in using ChatGPT, Google Bard or other Ai products.
– Shopify experience an asset
Benefits:
– Competitive salary
– Opportunity to work with a talented team on innovative marketing campaigns
– Chance to make a real impact on the growth of the company