Are you ready to make some marketing magic?
If yes, we need to work together.
WHY YOU SHOULD WANT THIS JOB
– Exciting, fast growing company
– Dynamic, fun and friendly team
– Work from the comfort of your home (or anywhere)
– You get: Caring and Respect (our ‘no a**hole’ policy)
– Work alongside other long term employees (our acctg manager has been here since 2013)
– Feel empowered, make decisions
– Grow with the company (We’re not just invested in your career achievements; we’re your cheerleaders, mentors, and biggest fans.)
– Live up to your potential
– Unlimited opportunities as the company grows
– Have an impact on the success of small, medium & large businesses
– And maybe, just maybe, become CMO one day*
*Seriously, if you’re incredible, you may be able to earn the opportunity.
COMPANY INFO
Insogna CPA is not your typical accounting firm. We don’t believe in a top-down approach. Here, it’s a team effort, and that team includes you.
Joining our squad, you’ll be part of a team of stellar performers who’ve been rocking the world of CPA customers with unmatched passion and dedication since 2011. Fun fact: Insogna CPA has been scaling double-digit growth every year since we started back in 2011. Now, we’re adding this marketing role to fuel our rocket ship even further, ensuring our online search and chat search presence stays at the forefront of being a powerful engine of content online to attract the right audiences.
So, if you’re ready for a role that respects your professionalism and values your contribution, we’re excited to welcome you to Insogna CPA. Let’s make a difference together!
This is an exciting long-term opportunity for you. We will grow and hire more, so you have the potential to become a manager, a director… maybe even CMO – if you are amazing.
Whichever direction your passion and talent take you, we’ll offer you free training, mentorship, and pay for any related courses so you really can live up to your potential.
– Making you more valuable to us, our clients and the broader job market.
So are you ready?
JOB OVERVIEW
You will work with a small and growing team of awesome people!
You’ll be an integral part of understanding and enhancing our online presence and collaborating with others on our marketing strategies to increase sales leads with our existing sales team. We need you to ensure our online presence is as strong and effective as it can be. (Of course, we’ll provide you with the resources and support you need to bring your expertise to the forefront!)
RESPONSIBILITIES
1. Develop and Execute SEO and SEM Strategies:
– Craft and implement comprehensive SEO and SEM strategies to enhance website visibility, improve search rankings, and drive targeted traffic.
– Align SEO and SEM efforts with overall marketing and business objectives.
2. Keyword Research and Optimization:
– Perform in-depth keyword research to identify opportunities for content optimization and search performance improvement.
– Optimize website content, meta tags, and other on-page elements to improve organic search rankings.
– Ensure all content, including that for Ad campaigns, is optimized for SEO.
3. Performance Monitoring and Reporting:
– Utilize SEO tools (e.g., Semrush) for competitor analysis, performance tracking, and identifying improvement areas.
– Monitor and analyze website performance using web analytics tools, providing actionable insights and recommendations.
– Prepare monthly and ad-hoc performance reports.
4. Technical SEO and Website Management:
– Identify and resolve technical SEO issues.
– Optimize WordPress and other relevant platforms for performance, user experience, and site speed.
– Manage and setup the business website and SEO initiatives.
5. Collaboration and Communication:
– Work closely with cross-functional teams for aligned marketing efforts.
– Engage in one-on-one video calls for specific task management.
– Provide administrative support as needed.
6. HubSpot and Integration Expertise:
– Configure, guide, and set up the HubSpot account for optimal workflows, automation, lead scoring, and reporting.
– Possess deep knowledge and hands-on experience with HubSpot’s integration capabilities and third-party integrations.
– Leverage HubSpot Marketplace solutions to extend its capabilities into internal workflows.
7. Campaign Management and Link-Building:
– Continuously test and refine campaign targeting strategies to improve relevance and conversion rates.
– Plan and execute link-building strategies to enhance domain authority and inbound links.
8. Digital Media and Design Support:
– Remain updated with the latest digital media trends and design technologies.
– Monitor social accounts and support digital design creation using tools like Canva.
– Manage and setup email campaigns in HubSpot.
9 Industry Knowledge and Trend Awareness:
– Stay informed about the latest SEO and SEM trends, algorithm changes, and best practices to apply cutting-edge strategies.
– Conduct research for audience or email databases.
10. Other stuff, as needed and assigned
To apply, at the top of your cover letter, please write “I have the answer.”
DESCRIPTION OF IDEAL CANDIDATE
– Takes Ownership
You take charge and own your own role! You know you can ask for feedback and resources anytime, but you don’t make excuses for why things are not getting completed, or question why more responsibility is given to you. You take this as a challenge to help the team. You have a passion and an internal drive to make things happen. You find people who procrastinate and do nothing a bit irritating.
– Tech Savvy & Systems Minded
You’re able to look at marketing activities and make it work in your head. You love technology and using the latest apps to improve online presence and SEO to drive sales. You have an agenda and bring solutions to marketing meetings to help drive results.
– Self Starter
You’re self-motivated, happy working on your own with minimal guidance, and plan your work ahead of time so that you’re always punctual and you never miss deadlines. You don’t understand why some people just sit there when they haven’t been told what to do. And if an issue arises, you know to ask questions first before assuming anything.
– Organized
You love cleaning up and creating order out of chaos. You have your own method of keeping track of the things that you need to get done and by when you need to get them done.
– Positive Attitude
You don’t let the little things get you down. You simply roll with the punches! You’re upbeat, positive, cheerful, and excited about the future.
– Communicative
You know that teamwork requires communication. You communicate like a pro and you value open communication. If you’re having trouble with something, you reach out for help. You know tasks can sometimes take longer than expected, and that’s ok when you communicate expectations.
– Ambitious
You always strive to reach a goal. Through hard work, dedication and perseverance — you don’t easily give up. You push forward and are determined to succeed.
– Trustworthy
This is a professional CPA firm. Trust is the backbone of who we are. So, you are a professional working with other professionals and trust is assumed from you.
– Growth-minded
You’re always learning, always willing to grow professionally and personally. If you weren’t, life would be stale and boring.
– Loves People
Being around a professional team of people gives you energy, and you enjoy collaborating with others and sharing any fun stories in private chat with everyone that continues improving the team environment and culture.
– Empathetic
No one likes a ‘know-it-all’. And making assumptions without fact-checking first is not in a professionals DNA. So, you listen well and you’re able to put yourself in others’ shoes.
COMPANY CULTURE
We’re transparent; ask if something isn’t clear, feel comfortable to express your difference of opinion. We work hard and we have fun.
PAY
Starting Pay Range for this position starts at PHP 45,000 based on experience. If you believe you have more to offer, tell us what you’d like and why you’re able to deliver more value.
Benefits
Annual Reviews and pay raises based on performance and marketing goals
15 days PTO accrued time off
Nine paid USA holiday schedule
A laptop, an earpiece, and an HD camera will be provided to you.
CANDIDATE REQUIREMENTS
– Honest
– Reliable
– Fluent in American English (verbal and written skills for creating marketing content)
– Hubspot Certified (completed during onboarding)
– At least 2 of experience in the role
– Excellent knowledge of WordPress, SEO and SEM strategies, and Google Search
Other Requirements
– Internet: Fast, stable fiber connection (min 100/10 speeds)
– Power: reliable power backup to continue working when electricity goes down
– Work Environment: You’re required to have a professional workstation that’s free from distractions (squirrels outside the window don’t count).
WORKING HOURS
Full time position (40 hours/week); For the initial 3 months, we need you on deck from 9-4 PM CST for training and to sync up with the team. After that, we’re open (based on mgmt. approval) to find a schedule that works for everyone.
HOW TO APPLY
Email a SHORT cover letter to
Lauren
Insogna CPA
APPLY FOR THIS JOB:
Company: NimbleTalentz
Name: Lauren Milan
Email: