Marketing Specialist (Social Media & Email Campaigns)

Work with the owner of the company to create a strategic marketing plan (organic and paid advertising) that includes posting to Facebook, Instagram and LinkedIn. Branding and templates have already been designed in Canva. The focus is to promote the parent company (which offers graphic, UX and UI design services) AND the DIY entrepreneur e-courses. Posts are a mix of informational (including statistics; leveraging useful blog content; showcasing new client work—logos, websites; celebrating Canadian and major international holidays; etc) and promotional content (sales, new courses, etc).
In addition, the content from the strategic marketing plan will then be repurposed into the company’s monthly newsletter that will be emailed to the company’s client and email lists. The email template will be designed by the owner of the company and the successful candidate will repurpose the marketing content into the newsletter. Currently, the owner is using MailerLite and will supply training for that program if the candidate requires.
This is a full-time position at $500 per month. The successful candidate will be paid weekly for the first two (2) months and then payment would switch to every two (2) weeks.
If the successful candidate also has expertise in other areas (such as SEM, SEO, Google Adwords and Lead Generation) and is able to demonstrate those skills successfully—measurable increase in traffic to the company social media and websites, and/or increased conversion rates within a certain timeframe (to be determined in advance)—the owner will increase the successful candidate’s wage to $750/month effective immediately after meeting the determined goal.

NOTE: This job posting was active over 30 days ago, however the company was doing strategic planning and paused all hiring until the plan was complete. We are now looking to fill one position before the end of the month. All previous applicants are encouraged to apply again. We appreciate your time and look forward to finding a successful candidate.