Marketing Specialist with SEO knowledge

About us:

We’re a company based in Australia that sells high-quality lithium batteries for caravans, camper vans, motorhomes, etc.
Most sales are done online and most of our customers find out about us through Google, Facebook or word of mouth.
We’re looking at increasing our online presence so customers can find us easier.
Customer satisfaction is very important to us and we really love what we do.

About you:

• We’re looking for a reliable, proactive and friendly SEO and marketing specialist to join our team.

Skills Requirement:

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field
• Minimum of 2 years working experience as an online marketing specialist
• Minimum of 1 year working experience as an SEO specialist
• Experience with managing Google Shop Listings,
• Experience with scheduling and managing Facebook Ads

• Strong familiarity with ranking variables and search engine algorithms
• Ability to adapt to changing SEO trends and search engine algorithms
• Analytical and problem-solving abilities
• Strong teamwork and communication skills
• Strong written and spoken English skills

Desirable skills (not crucial for the role, but would be beneficial, if you have any of these please mention in your cover letter)

• Familiarity with WordPress
• A basic understanding of electronics
• Graphic design experience

Duties:

• Posting from our >Facebook company page twice per week
• Listing all of our products on Facebook Marketplace, Ebay and Amazon
• Creating ads to run on Facebook and Google (artwork can be done by external contractor, if required)
• Analysing ad results

• Keyword Research and Analysis
Conduct thorough keyword research to identify relevant, high-traffic keywords.
Analyze competitor keywords and strategies to identify opportunities.

• On-Page Optimization
Optimize website content, including titles, meta descriptions, headings, and image alt tags.
Ensure proper keyword placement and density while maintaining high-quality, user-friendly content.
Improve website loading speed and mobile responsiveness.

• Technical SEO
Perform website audits to identify technical issues affecting SEO performance.
Address and resolve issues such as broken links, crawl errors, and duplicate content.
Implement structured data markup for rich snippets.

• Content Strategy:
Develop and execute content strategies to create SEO-friendly, engaging, and valuable content.
Collaborate with content creators to ensure content aligns with SEO goals.
Optimise existing content for better search engine visibility.

• Link Building:
Develop and execute link-building strategies to acquire high-quality backlinks.
Monitor and disavow toxic or spammy backlinks as needed.

• Monitoring and Reporting:
Monitor website traffic, keyword rankings, and other relevant SEO metrics.
Generate regular SEO performance reports and provide insights and recommendations.
Stay up-to-date with industry trends and algorithm updates
Regular meetings with CFO and CEO via Zoom or Skype

• Local SEO
Optimise Google My Business listings and local citations.

Instructions to apply:

• Provide a Cover Letter and CV
• Provide a portfolio of past SEO work and results if applicable
• Provide a portfolio of past marketing work and results if applicable
• Please address coverletter to Ruben Muller

Benefits:

• 13th month pay after every 12 months of employment if you stay with us for a year
• Up to 10 days paid sick leave per year (accrued pro rata on a monthly basis)
• 10 days paid annual leave (accrued pro rata on a monthly basis)
• All required training paid for
• All required software paid for
• Minimum pay increases with CPI, but also offering a six-monthly pay review

Application process:

• After submitting your application we will endeavour to get back to you within 7 days and inform you whether you will be moving on to the interview stage
• Interviews will be conducted over Zoom or Skype and will last around 30 minutes
• Following the interview, a small number of applicants will be given a test task. This will be a paid test that will be paid at a higher rate than the normal rate to compensate unsuccessful applicants (US$10/hour)
• The selected candidate will be offered a full-time position with Muller Energy

Miscellaneous:

• Work Hours: Flexible, but Monday to Friday 8am to 4pm (Philippines time) preferred
• Pay is negotiable and based on experience and skills. Please let us know your asking rate
• If you have any questions about the role, please feel free to ask questions before applying

Thanks very much for your time!