Hello, Marketing Strategists!
I’m Sarah, the founder and the CEO of HairQare. I’m dedicated to revolutionizing beauty education and empowering individuals with science-backed insights, fostering a positive shift in the beauty industry.
About the company:
HairQare is a global beauty education provider that empowers thousands of women every month through science-backed online courses that deliver results. We were founded under the belief that a world where people are in control of how they feel about themselves is better than a world where society’s expectations shape how we think about ourselves.
Today, we are actively developing the knowledge and education to shift culture and make this possible, with the ultimate goal of enabling people in society to choose how they want to look, feel and be exactly who they want to be.
About the role:
We are looking for a passionate and creative Marketing Strategist to lead our marketing efforts. As the Marketing Strategist at HairQare, you will be at the forefront of crafting and executing strategic advertising campaigns within the beauty and wellness industry. Your role involves providing creative direction for marketing materials, developing compelling offers, and optimizing sales pages to enhance the user experience and drive conversions.
A comprehensive approach to sales strategy and innovative marketing initiatives will be central to your responsibilities as you contribute to the overarching mission of reshaping beauty standards through education at HairQare. Join us in driving transformative marketing efforts that empower individuals and revolutionize the beauty industry!
This is a Full-Time Remote position.
Responsibilities:
Strategic Ads Management: Develop and execute strategic advertising campaigns within the beauty and wellness industry, leveraging your expertise to maximize online visibility and engagement.
Creative Direction: Provide creative direction for marketing materials, ensuring cohesive and visually compelling content that resonates with our audience and aligns with HairQare’s mission.
Offers Development: Play a key role in crafting compelling offers that resonate with our target audience, driving engagement and participation in our educational programs and challenges.
Sales Pages Optimization: Oversee the optimization of sales pages to enhance user experience and increase conversion rates, utilizing data-driven insights to refine and improve the customer journey.
Comprehensive Sales Strategy: Develop a comprehensive sales strategy, aligning marketing efforts with sales goals and collaborating with cross-functional teams to ensure a unified approach to achieving organizational objectives.
Innovative Marketing Initiatives: Drive innovation in marketing initiatives, exploring new and effective ways to communicate our message, engage our audience, and drive participation in HairQare programs.
Requirements:
5+ years of experience working as a Marketing Strategist, CMO or in a similar role, preferably in the Beauty or Wellness Industry.
Proven experience in developing and implementing marketing strategies within the beauty or wellness industry, showcasing a deep understanding of the sector.
Demonstrated experience in providing creative direction for marketing materials, ensuring an impactful and cohesive brand image.
Strong proficiency in digital advertising strategies, encompassing ad campaign development, optimization, and performance analysis.
Track record of optimizing sales pages and implementing strategies to improve conversion rates, contributing to the overall success of marketing campaigns.
Ability to think strategically and develop comprehensive marketing plans that align with organizational goals and contribute to the growth of HairQare.
Genuine passion for reshaping beauty standards through education, aligning with HairQare’s commitment to empowering individuals in the beauty industry.
Benefits:
You’ll be joining a high-level and fast-paced environment.
You’ll be able to grow both professionally and personally in this role.
Completely remote schedule.
You’ll be working on exciting projects
Location independence.
If this sounds interesting to you please proceed with your application.
Kindly be advised that the recruitment process is being managed by Premier Media. For any further details or inquiries, please reach out to the Premier Media recruitment team, as they oversee all our hiring procedures.
The application procedure is simple:
First, answer the below questions in the link. Shortlisted candidates will receive a 2nd round of questions so I can understand you as a person better. After the 2nd round of questions, you will be invited to perform a test project or a remote interview.
1st round questions link: /USjKxjhW9wCMx3nK7
Thanks and I look forward to hearing from you!
APPLY FOR THIS JOB:
Company: Premier Media
Name: Darko Ipša
Email: