Marketing Virtual Assistant

Real estate agent looking for a jack of all trades marketing pro able to go from strategy to action steps to promote brand awareness.

We recommend that you read the entire job posting before applying.

Job Summary
You are:
Creative: You are full of ideas whether brainstorming social media content, marketing materials or general graphic design products. With a little time, you learn branding and can whip out new content inline with brand guidelines.
Organized: You are organized and able to balance daily social media priorities with less deadline specific projects. Creating, organizing and updating marketing strategies, marketing calendars and content is your specialty.
Proactive: There is no time like the present and you are not one to stand on the sidelines. If there’s something to be done, you’ve thought the process through and anticipated any issues that could arise. You come with recommendations and know how to execute.
Analytical: Going from strategy to execution is your jam! You understand the best way to know if we are meeting marketing objectives is to track metrics and keep your eye on our market. Regularly checking on competitors, reviewing social media trends/ metrics, social media ad results and summarizing the data is your sweet spot.
Eye for Details: You notice the extra spacing or off centered image. Spelling mistakes don’t escape you. You know the details matter and you spend a little extra time because details matter.
Curious: If you don’t know how to do something, you can figure it out. You love learning new things whether a new social media feature or a new skill.
Think start-up, jack of all trades. If you like having control over a marketing strategy and getting to see it through, this is the right position for you.

About Our Team:
We are a top team at Coldwell Banker with a dedication to our clients and team members – and we are growing. We are ambitious with our goals and are always looking for better ways to serve our clients. In real estate, adaptability is key, change is inevitable and hard work is crucial.
We are looking for a self-motivated marketing coordinator to join our team who enjoys implementing marketing strategies and working independently. We are not micro-managers. We believe in trusting smart people to do what they do best.
We have fun, but we work hard. We are looking for someone who isn’t afraid to have ideas and take ownership of their role. This person needs to be comfortable walking into organized chaos and helping create order. You will be our go-to person for marketing questions; you don’t have to know everything, but we are looking for someone curious enough to go research the answer.

Duties & Responsibilities
Social Media
Plan, set up and monitor social media ads (Facebook, Instagram and Google)
Schedule/post all social media posts (Videos requires daily manual posting)
Ensure Team meets deadlines so posts are planned accordingly
Keep Facebook, Instagram, Youtube, and Google My Business pages up to date
Prepare marketing collateral for upcoming listings including social media posts and request needed story/reel footage in agent’s calendar
Analyze online data and make recommendations based on past successes
Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
Content Creation
Copywriting
Provide scripts for video content (this will be added overtime as you get up to speed)
Caption writing for all posts
Use content from education reels for blog posts
Oversee weekly newsletter (roundup/ summary of all social media posts made)
Ad hoc social media posts (basic templates for listings, solds, under contract are created)
Create the graphics for holiday posts and local events
Use property photos for social media Just Listed/ Sold posts
Review captions for videos from video editor, comment needed adjustments
Content Management
Manage and maintain yearly content calendar (holiday posts, when to post house listings, etc.). You would help maintain the ideas, type of posts, etc.
Weekly reporting to team lead about new follows/ engagement stats/ etc.
Desired Skills (Not Required)
Online Ads (Google/ Facebook/ Instagram Ads)
Experience running successful campaigns desired, not required
Retargeting experience
Video editing abilities (Instagram/ Facebook Reels & Youtube format)
Color grading
Basic editing skills
Graphic Design: brochures, property flyers, etc.
Required Skills
Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel)
Knowledgeable in technology to communicate via computer, smartphone, or text
Able to manage time effectively and efficiently
Able to create & post time sensitive content within given time frame
Excellent verbal and written communication skills

Education & Experience
High school diploma or equivalent; Associate or Bachelor’s degree preferred
Experience with Google Docs, Google services, Canva, Adobe Premier Pro, and other technology tools
Experience with Google Ads or similar
Two years previous experience handling marketing responsibilities, or experience in related field preferred