Marketplace Manager

Company Overview:

XLTD is a new and growing apparel manufacturer in the North American men’s big and tall clothing industry. We specialize in providing high-quality clothing options for tall men who require larger sizes. As a growing company, we are dedicated to expanding our presence on major online marketplaces such as Amazon and Walmart. We are currently seeking a full-time employee to join our team as a Marketplace Manager. This role will be responsible for managing our presence on Amazon and Walmart, focusing on various aspects such as pay-per-click (PPC) advertising, keyword research, listing management, inventory, customer service, compliance, and overall marketplace growth.

Responsibilities:

1. Marketplace Management:
– Oversee the day-to-day operations of our presence on Amazon and Walmart marketplaces.
– Create and optimize product listings, ensuring accurate and compelling product descriptions, images, and relevant keywords.
– Monitor competitor activities, pricing, and market trends to stay ahead of the competition.
– Manage inventory levels and ensure timely replenishment to avoid stockouts.
– Monitor customer reviews and ratings, responding promptly to inquiries and addressing any concerns or issues.
– Maintain a high level of customer satisfaction and actively seek opportunities to improve customer experience.

2. Pay-Per-Click (PPC) Advertising:
– Develop and execute PPC advertising campaigns to drive traffic and sales on Amazon and Walmart platforms.
– Conduct keyword research to identify relevant and high-converting keywords for advertising campaigns.
– Optimize PPC campaigns, monitor performance metrics, and adjust strategies to maximize return on investment (ROI).
– Stay updated on PPC best practices, industry trends, and algorithm changes to maintain a competitive edge.

3. Listing Optimization and SEO:
– Conduct thorough keyword research to optimize product listings for search engine visibility and higher organic rankings.
– Optimize product titles, bullet points, and descriptions to increase visibility and conversion rates.
– Implement strategies to improve search rankings, including backend keyword placement, HTML tags, and other SEO techniques.
– Regularly analyze listing performance, identify areas for improvement, and make data-driven adjustments.

4. Compliance and Policy Adherence:
– Ensure compliance with Amazon and Walmart policies and guidelines.
– Stay updated on marketplace policies, rule changes, and best practices to avoid violations and account suspensions.
– Address and resolve any compliance issues promptly and effectively.

Requirements:
– Minimum of 3 years of experience in managing Amazon and Walmart marketplaces.
– Extensive knowledge and understanding of marketplace management, including listing creation, PPC advertising, and inventory management.
– Proficiency in conducting keyword research and implementing SEO strategies to optimize product listings.
– Strong analytical skills to monitor and interpret performance metrics and make data-driven decisions.
– Excellent communication skills, both written and verbal.
– Exceptional attention to detail and ability to manage multiple tasks simultaneously.
– Self-motivated and able to work independently with minimal supervision.
– Familiarity with men’s big and tall clothing industry is a plus.

If you meet the above requirements and are passionate about driving growth on Amazon and Walmart marketplaces, we encourage you to apply. Join our team and contribute to the success of XLTD as a Marketplace Manager.