Media Ad Buyer

I am looking for a Media Ad Buyer for our growth marketing team in the US. This teammate plays a pivotal role in executing and optimizing our paid social media campaigns across various platforms such as Facebook, Instagram, TikTok, and Pinterest. This position requires a blend of creativity, analytical prowess, and a keen understanding of digital trends to effectively reach and engage our target audience.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits:
-Work From Home
-Attendance, Performance, and Referral Bonuses
-Paid Holidays and Time Offs
-Health Insurance Card

The Role:
-Full cycle of paid ads: strategizing, building ads, launching ads, monitoring KPIs/metrics, optimizing ads, analyzing ads performance data, and providing recommendations and insights to the client
-Support planning and execution across user acquisition channels, including Facebook/IG, TikTok, Pinterest, and more.
-Draw insights from data to guide your decisions on optimizations and spend allocation in paid media spend.
-Quality control to ensure standards are up to client expectations, naming conventions, ad copy, and deadlines.
-Ad loading – building out the ads properly, setting up the ads in the account, ad copy is aligned with the creatives
-Reporting/Trend Analysis – The client to provide metrics and templates.
-Generate and track UTMs across campaigns.
-Continuously optimize ad performance based on real-time data, adjusting targeting, bidding, and creative elements for maximum effectiveness.

The Requirements:
-Proven experience in managing paid social campaigns
-Proficient in analytics and reporting tools, with the ability to derive insights from data
-Experience with Excel/Google Sheets (Pivot, VLookUp, etc.)

Has an understanding of the following:
-media metrics, formulas, and the ability to analyze data for insights
-basic marketing concepts, such as calculating ROAS by formula or defining click-through rate

-Proactive, whatever-it-takes attitude and possess a solid grasp of digital marketing, enabling them to navigate the social ads manager platform efficiently with a keen eye for detail and the ability to extract meaningful insights from account data.
-Proficiency in ads manager and social media platforms/advertising tools.
-Excellent communication and copywriting skills.
-Creative mindset with attention to detail.
-Ability to work in a fast-paced environment and manage multiple projects simultaneously.