Media Buyer

**OVERVIEW**
We’re looking for an experienced media buyer that will be responsible for overseeing our media buying on Youtube.

This will involve planning, targeting, launching, and reporting for all Youtube campaigns to achieve new customer goals within set KPIs.

This includes identifying the right audiences, building and testing creatives, properly implementing tracking to achieve accurate reporting, ensuring compliance and good account standing, and most importantly being able to scale while staying within targeted KPIs (CPA and ROAS).

This is a full-time role and you’ll be expected to work within our office hours between
10am-7pm SGT, 5 days a week.

**YOUR KEY RESPONSIBILITIES**
– Daily Campaign Set-Up: Setting up and launching campaigns end to end on Youtube across all objectives
– Daily Campaign Management: Manage client ad accounts and perform daily optimisations to keep all accounts within KPIs (Cost Per Lead, Cost Per Appointment, ROAs, etc. Clear KPIs will be set by management and Project Managers.
– Multiple Account Management: You’ll be managing up to a $100,000 SGD monthly ad spend budget across multiple clients
– Breakthrough Implementation: As a media buyer, it will be your responsibility to stay on top of the latest trends and changes in Youtube Ads and Digital Marketing.

You’ll be responsible for keeping an active lookout into trends, and campaign
structures that have been working for others and documenting and applying them
to our client’s campaigns.

**SYSTEMS AND SOP MANAGEMENT**
– Daily Campaign Optimisation / Campaign Scaling / Cost Management: You’ll be responsible for identifying winning ads and audiences to scale, and cutting losing ads and audiences based on set KPIs.
– Daily Reporting and Tracking: You’ll be responsible for updating campaign tracking sheets with data that your PM and PC can use to make strategic decisions, and that account managers can use to report to clients.
– Lifetime Strategic Data Tracking: You’ll be responsible for tracking campaign data over time sets to view overall campaign performance, and find insights from mid-long term campaign data. (E.g. last 7 days, last 30 days)
– Cross Team Data Communication: You’ll be responsible for sharing data (e.g. last 7 days, last 30 days) and giving insights to copywriters, creatives, and management. (E.g. You need better creatives BEcause CTR All’s are low. Or video hook isn’t
converting based on CTR Link)

**QUALIFICATIONS & REQUIREMENTS**
1) Independent – We are looking for experienced people to tell us what to do vs we tell you what to do. You are able to work with minimal supervision.
2) Proactive & Goal-Oriented – You constantly think of new ways to hit our set goal without being told
3) Growth Oriented – You are able to keep up to date on current trends through research, testing, and self-directed learning
4) Accountable – You’re able to hold yourself to high standards of responsibility and accountability to your task and KPIs.
5) Resilient – Able to work in an extremely high-paced, and demanding role and environment.
6) Confidence: Being responsible for ad spend and decision making, you’ll need confidence in your decision making, assisted by strong KPIs and systems
7) Strong Communicator: The team will rely a lot on your strong communication ability to let them know what’s urgent, what’s not urgent, and what you require for winning campaigns.
8) Dedicated Initiative: You’ll need to take strong initiative to let the team know what you need to make campaigns perform. Do you need creatives? Do you need copies? And you’ll also need to be able to make strategic calls on campaigns such as what
to scale and what to cut
9) Meticulousness: Due to the nature of managing multiple accounts and multiple campaigns, you’ll need to be extremely meticulous in all areas of your job scope, to avoid mistakes when setting up and to provide the right insights for the team
10) Disciplined Processes: You’ll need disciplined thinking in terms of the systems you follow to manage campaigns. What’s your TCPL? What’s your cut-off point? What Is your scaling / cost control metrics?

**TECHNICAL QUALIFICATIONS**
1) A minimum of 1 year of experience managing direct response media buying Youtube campaigns.
2) Strong Tracking, Reporting & Attribution Skills: Thorough understanding of the technical aspects of tracking and reporting
4) Media Buying Set Up Skill: You’ll need a strong understanding of how to set up campaigns end to end, doing this on repetition for multiple clients, and managing different types of funnel set up and flows. (TOFU | BOFU | Appointments, Webinars, Etc)
5) Media Buying Set Up Speed: You’ll need to be able to set up campaigns quickly as you’ll be managing a few of them concurrently

Bonus:
1) An understanding of direct response copywriting
2) An understanding of Facebook media buying
3) An understanding of Tiktok Ad Buying
4) Has bought media for high-ticket services and info products before
5) Has an understanding of Google ad buying (SEM, GDN)