Media Buyer

Job Title: Media Buyer for PPC Marketing Pros
Website: Click to view/home
Location: remote

About Us:
PPC Marketing Pros is a lead generation company specializing in digital marketing strategies tailored to client growth. We are expanding our team and seeking a skilled Media Buyer to join us.

Job Description:
We are looking for a talented Media Buyer with proven experience to drive revenue growth for our clients through google, Facebook, Instagram, and/or YouTube ads. The ideal candidate will have a robust portfolio demonstrating successful campaigns in similar niches too coaching and consulting.

Responsibilities:
– Develop and execute digital media strategies to achieve client objectives.
– Conduct thorough demographic and market research to identify target audiences.
– Create detailed marketing proposals including projected demographics, budget allocation, analytics, and expected outcomes.
– Implement and manage PPC campaigns across various platforms.
– Optimize campaigns regularly to ensure performance meets or exceeds client expectations.
– Monitor and report on campaign performance, providing insightful analysis and recommendations for improvement.
– Collaborate closely with our marketing manager to align strategies with client goals and overall business objectives.
– Stay current with industry trends and best practices in digital advertising and media buying.

Requirements:
– Proven experience as a Media Buyer, with a track record of successful PPC campaigns.
– Strong analytical skills and a data-driven approach to decision making.
– Proficiency in managing PPC campaigns on platforms such as Google Ads, Facebook Ads, instagrams ads, etc…
– Excellent communication skills, with the ability to articulate complex ideas effectively.
– Fluent in English, both written and spoken.
– Ability to work independently and as part of a team in a fast-paced environment.

Benefits:
– Access to comprehensive SOPs and training materials to support continuous learning and growth.
– Opportunities for incentives and potential ownership stake in the company as you contribute to our growth.
– Stable income offering base salary plus commission.
– Paid Training

Application Process:
Candidates should submit a resume along with a cover letter highlighting relevant experience and why they are a good fit for this role. Additionally, please prepare to complete the test outlined below:

Unique Hiring Process:
To ensure the right fit for our team and clients, candidates will be asked to complete a test involving the online education niche. Using provided demographics, candidates will create a marketing proposal outlining strategies, budget allocation, and expected outcomes. Impressive proposals will lead to a scheduled interview.
*You will not be considered without completing the test.

Test Assignment:
Marketing Proposal for Taylor McCarthy’s Online Education Program.

Client Overview:
Taylor McCarthy is a leading figure in the online education niche, specializing in door-to-door sales training, particularly within the solar industry. His Instagram profile is @taylormccsolar and his sales training membership site is located at Click to view/#pricing. Taylor currently has 250 paying members enrolled in his training course priced at $1997/year. He aims to increase this number to 500 paying members.

Assignment:
Your task is to create a comprehensive marketing proposal outlining how you would help Taylor McCarthy achieve his goal of acquiring 250 new paying members within the specified timeframe.

Your proposal should include the following elements:

Strategy Overview:
Describe the overarching strategy you would employ to attract new members to Taylor McCarthy’s training program. Highlight the key tactics and channels you intend to utilize.

Target Demographics:
Identify the specific demographics and target audience segments you would focus on. Provide rationale for your selections based on Taylor McCarthy’s niche and current customer base.

Marketing Budget Allocation:
Outline a proposed budget allocation for this campaign. Specify how you would distribute the budget across different marketing channels and what tools would you utilize.

Projected Analytics:
Estimate the expected performance metrics and analytics you anticipate achieving with your proposed strategy. Include projections for metrics such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).

Outcome Projection:
Provide a realistic projection of the expected outcome if your proposed strategy is implemented successfully. Include your estimate of how many new paying members Taylor McCarthy’s program could acquire within the ( _________ timeframe).

Submission Instructions:
Create a professional marketing proposal document that includes the above sections.
Submit your completed proposal as a PDF document to Click to view.

Evaluation Criteria:
Creativity and strategically creating marketing proposal outline.
Clarity in outlining the strategy and budget allocation.
Realistic projections and analytics.

Alignment with Taylor McCarthy’s brand and target audience.

Next Steps:
Candidates whose proposals demonstrate a strong understanding of digital marketing strategies and alignment with client goals will be invited for a face-to-face interview to discuss their proposal in further detail.

Training:
This position is full-time, with a two-week, paid training period that will initially be part-time. Following the completion of the training period, you will transition to a full-time role, working 40 hours per week.

Look forward to seeing you soon,
Terrell

CEO
PPC Marketing Pros