Media Buyer

Square 1 Group is seeking an experienced Media Buyer who specializes in navigating the competitive landscapes of Facebook and Google Ads, particularly within the service industry. This role demands a candidate who can demonstrate a strong track record of managing effective advertising campaigns, with a deep understanding of the unique challenges, including fluctuating Cost Per Lead (CPL). The ideal candidate will have firsthand experience in optimizing campaigns to maintain efficiency and effectiveness, even when facing rising CPLs.

Position Details:
Job Title: Media Buyer
Salary: $5/hour, part-time with the potential for full-time based on performance
Location: Remote

Key Responsibilities:
Strategically plan, execute, and manage advertising campaigns on Facebook and Google Ads with a focus on the service industry.
Analyze and interpret campaign performance data to make informed decisions that maximize ROI and mitigate the impact of increasing CPLs.
Stay ahead of industry trends and platform updates to ensure campaigns remain competitive and cost-effective.
Collaborate with the marketing team to align campaign strategies with broader marketing objectives and brand goals.
Develop and maintain relationships with service providers and platforms to secure the best possible advertising rates and placements.
Provide regular, detailed reports on campaign performance, insights, and strategic recommendations for continuous improvement.
Qualifications:
Proven experience as a Media Buyer, specifically with Facebook and Google Ads, in the service industry.
Demonstrable track record of managing successful advertising campaigns with tangible results in lead generation and CPL optimization.
Deep understanding of the unique marketing needs and challenges within the service industry, including strategies to address rising CPL.
Strong analytical skills, with the ability to leverage data to inform strategy and decision-making.
Excellent communication and negotiation skills.
Creativity and problem-solving ability, particularly in adapting strategies to overcome challenges and capitalize on opportunities.
Experience with budget management and optimization to ensure the best allocation of resources for maximum campaign performance.

Application Process:
Interested candidates should apply by sending the following to Click to view:

Your Resume: Highlighting relevant experience in media buying within the service industry and success in managing Facebook and Google Ads campaigns.

Cover Letter: Detailing your approach to handling campaigns with increasing CPL and your strategies for maintaining campaign effectiveness.

A 3-Minute Loom video discussing the following:

A Specific Example: Please provide an example of a service industry business you have helped through your media buying expertise, focusing on the challenges faced, strategies employed, and outcomes achieved, especially regarding CPL management.

At Square 1 Group, we value innovation, efficiency, and results-driven strategies. If you are a Media Buyer with a knack for overcoming the challenges of the service industry and driving successful campaigns, we look forward to your application.