Media Buyer and Digital Advertising Specialist

We are looking for a skilled Media Buyer and Digital Advertising Specialist to join our marketing team. This role is crucial in driving the success of our eLearning, eCommerce, and local business clients through effective media buying and analytics. If you have a strategic mindset, a deep understanding of various advertising platforms, and a passion for optimizing ad performance, we want to hear from you.

Responsibilities:
Media Buying:

Plan, create, and manage media buying campaigns across Facebook, Google, TikTok, and Twitter.
Conduct thorough audience research to inform targeting strategies.
Develop and optimize ad creatives to maximize engagement and conversions.
Analytics and Tracking:

Utilize Google Analytics and third-party tracking tools to monitor and analyze campaign performance.
Generate detailed reports and provide insights on key metrics such as ROI, CPA, and CTR.
Implement tracking pixels and ensure proper attribution for all campaigns.
Strategy and Optimization:

Continuously test and refine ad strategies to improve performance and achieve client goals.
Stay up-to-date with industry trends and changes in platform algorithms to maintain competitive advantage.
Conduct A/B testing and analyze results to drive data-informed decisions.
Client Management:

Work closely with eLearning, eCommerce, and local business clients to understand their objectives and deliver tailored advertising solutions.
Provide regular updates and performance reports to clients, highlighting successes and areas for improvement.
Collaborate with internal teams to align media buying efforts with overall marketing strategies.
Requirements:
Proven experience in media buying across Facebook, Google, TikTok, and Twitter.
Proficiency in Google Analytics and third-party tracking tools.
Strong analytical skills and the ability to interpret complex data sets.
Excellent communication and presentation skills.
Experience with eLearning, eCommerce, and local business advertising is highly preferred.
Ability to manage multiple campaigns and clients simultaneously.
A proactive and detail-oriented approach.
Benefits:
Competitive salary and performance-based bonuses.
Flexible working hours.
Opportunity to work with a diverse range of clients and industries.
Continuous learning and professional development opportunities.
A collaborative and supportive team environment.