Media Buyer for Search Arbitrage

As a Media Buyer specializing in Search Arbitrage for Google RSOC (Related Search For Content, Google product). Sources we are looking for experience in Facebook, and GDN (Google Display Network), you will be responsible for managing and optimizing the acquisition of traffic through these advertising platforms. Your primary focus will be on driving targeted traffic to websites and maximizing revenue through effective search arbitrage strategies. You will work closely with the marketing team to develop and execute campaigns, monitor performance metrics, and identify opportunities for improvement.

Responsibilities:

Campaign Management:

Plan, create, and launch search advertising campaigns on Google RSOC, Facebook, and GDN.
Conduct keyword research and develop effective bidding strategies to maximize ROI.
Create and optimize ad copy and creative assets for various ad formats.
Monitor campaign performance, analyze data, and optimize campaigns to achieve performance goals.
Continuously test and refine targeting parameters, placements, and ad formats for optimal results.

KPIs:

Monitor key performance indicators (KPIs) such as traffic volume, conversion rates, and revenue.
Generate regular reports on campaign performance, providing insights and recommendations for optimization.
Conduct data analysis to identify trends, patterns, and opportunities for campaign improvement.

Budget Management:

Develop and manage media budgets for search advertising campaigns on Google RSOC, Facebook, and GDN.
Monitor spending and adjust bids to ensure campaigns meet budget goals.
Conduct ROI analysis to optimize spending efficiency and maximize profitability.

Collaboration and Communication:

Work closely with cross-functional teams, including marketing, design, and development, to align campaign strategies.
Coordinate with creative teams to develop compelling ad creatives and landing page designs.
Communicate effectively with traffic providers, affiliate networks, and ad networks to maintain strong partnerships.

Requirements:

Proven experience as a Media Buyer, preferably with a focus on search arbitrage for AFD/Google RSOC (Sources-Facebook, and GDN, preferrably).
In-depth knowledge of Google Ads, Facebook Ads Manager, and Google Display Network.
Familiarity with Facebook audience targeting capabilities and ad formats.
Strong analytical skills with the ability to interpret and draw insights from campaign data.
Proficiency in data analysis tools and techniques, such as Excel, Google Analytics, or similar platforms.
Familiarity with affiliate marketing, performance marketing, and ad network ecosystems.
Excellent negotiation and relationship management skills.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Strong attention to detail and a results-driven mindset.
Excellent written and verbal communication skills.

Location:
Remote