Media Buyer Meta and Tiktok

Full Job Description

Duties:

– Develop and execute effective media buying strategies for advertising campaigns on Meta and Tiktok.
– Research and identify relevant target audiences, demographics, and websites for maximum reach and engagement.
– Monitor and analyze campaign performance using data-driven insights, making informed decisions to elevate results.
– Manage budget and purchase media placements, ensuring optimal reach and cost-effectiveness.
– Implement A/B testing methodologies.
– Collaborate with cross-functional creative teams to develop compelling ad copy and creatives.
– Create and optimize compelling ad creatives if necessary.
– Stay up-to-date with industry trends and emerging media platforms.

Requirements:

– Proven experience and track record as a Media Buyer for ads on Meta and Tiktok.
– Familiarity with digital advertising metrics and KPI’s, such as CTR, CPC, CPA, and conversion rates.
– Analytical mindset with the ability to interpret data and make data-driven decisions
– Familiarity with project management tools like Asana or Click to view is highly advantageous.
– Implementing A/B testing methodologies.
– Ability to work well under pressure and meet deadlines.
– Collaborative nature and adeptness in cross-functional teamwork.
– Proficient with search and content arbitrage.

About us:

Amongst our many achievements is the Queen Warriors Live Workout Program, which is designed to help women actively participate in physical fitness from the comfort of their homes. The program has amassed more than 25,000 members from over 60 different countries.

Live workout programs are one of the fastest-growing segments of the fitness industry as an increasing number of people are relying on fitness apps and the online fitness community. We felt that it was especially important for stay-at-home mothers as well as other working women to conveniently partake in a fitness program. Keeping that in mind, we developed our own Queen Warrior Workout Program to empower countless women around the world.

This program is meant to keep women physically and mentally fit, as well as give them a chance to exercise in private without feeling intimidated or insecure. Our program can also be accessed from anywhere around the world as long as one has internet access. The classes offered are also diverse so that members can pick and choose programs from fitness, to mindset coaching, to nutrition and more. Finally, our program is convenient and much more reasonable than expensive trips to the gym.

Application Question(s):

– Are you comfortable with time tracking software?
– Are you applying as an individual/contractor and not as a business entity?
– Can you confirm that all the information provided on your resume is accurate and truthful, including your educational
background and job experiences?

Experience:

Facebook Advertising: 3 years (Required)
Tiktok advertising: 1 year (Preferred)