Meta Ads Specialist (AU Market)

Please read the whole post before sending your application. Thank you!

– Permanent Work from Home
– Permanent Remote/ Work from Home/Freelance
?- Paid AUS Public Holiday + Paid Time Off?

Responsibilities:
– Design and oversee Meta platform ad campaigns, optimizing performance for KPIs and ROI.
– Conduct A/B testing and trials for continuous campaign improvement.
– Develop innovative advertising strategies aligned with client goals and market trends.
– Prepare detailed performance reports with actionable optimization recommendations.
– Manage and allocate budgets effectively across multiple campaigns.
– Stay updated on Meta advertising developments and leverage new tools/features.
– Collaborate with cross-functional teams for cohesive campaign creation.
– Expertise in setting up and managing Meta Pixel and Conversion API for robust tracking.
– Troubleshoot and optimize pixel and API setups for accurate data capture and reporting.
– Utilize data for look-alike audiences, retargeting, and detailed audience segmentation.
– Implement strategies for improved performance by targeting specific user groups with customized messaging and offers.

Qualifications:
– Minimum of 1 year work experience as a Meta Ad Specialist in Australian Market
– Proven track record in managing Meta ad campaigns, platforms, tools and analytics. With a strong portfolio showcasing successful campaigns.
– Proficiency in data analysis and performance metrics.
– Strong communication and presentation skills, capable of effectively engaging with clients.
– Ability to work in a fast-paced environment and juggle multiple projects simultaneously.
– Access to a conducive workspace and necessary equipment for remote work.
– Certifications in Meta advertising or digital marketing is highly desired.

NICE TO HAVE:
– Experience with other digital marketing channels (Google Ads, LinkedIn Advertising, etc.)
– Experience working with Gym and Fitness brands and accounts.

If you are interested and meeting the qualifications above, kindly search Three Peaks International Career page and search for the Ads Specialist role.