Meta/Facebook and IG Expert

Job Description:
We seek a dynamic and results-driven Meta (Facebook and Instagram) Expert with at least 3 years of experience managing and optimizing these social media platforms. The ideal candidate will excel in paid advertising and organic content creation, demonstrating a deep understanding of Meta platforms and their evolving algorithms.

About StretchMed:
StretchMed is a leading franchise development company specializing in wellness and healthcare services. We are dedicated to expanding our franchise network in the USA and looking for a highly skilled Meta (Facebook and Instagram) Expert to join our remote team and play a crucial role in our digital marketing efforts.

Note: Work schedule is STRICTLY 8:00 AM – 5:00 PM Eastern Time (ET) or 8:00 PM – 5:00 AM Manila Time (Full-time position).

Responsibilities:

– Develop and execute comprehensive Meta (Facebook and Instagram) marketing strategies aligned with StretchMed’s business goals.
– Create and manage compelling and engaging social media campaigns that drive franchise growth and customer engagement.
– Conduct in-depth audience research and segmentation to tailor content and ad campaigns for maximum impact.
– Manage and optimize paid advertising campaigns, monitoring budgets and ensuring ROI.
– Craft high-quality organic posts, stories, and reels to maintain a strong online presence and foster community engagement.
– Collaborate with the content team to generate creative assets and optimize ad copy for Meta platforms.
– Monitor social media performance using analytics tools and make data-driven decisions to improve campaign effectiveness.
– Stay up-to-date with Meta platform updates, trends, and best practices.
– Communicate effectively with the team through Slack and participate in daily Zoom breakout room meetings.

Qualifications:

– Minimum of 3 years of experience managing Meta (Facebook and Instagram) accounts, including advertising campaigns.
– Proficiency in creating and optimizing Meta ads, including audience targeting, ad placement, and budget management.
– Strong understanding of Meta platform algorithms, SEO, and content optimization.
– Excellent written and verbal communication skills in English.
– Highly organized and able to manage multiple projects and deadlines.
– Creative mindset with a passion for staying updated on industry trends.
– Ability to work independently and collaboratively within a remote team.
– Experience with Slack and Zoom for remote communication and meetings.