Native Advertising Manager (Taboola & Outbrain Specialist)

We are currently seeking a highly skilled Native Advertising Manager with expertise in Taboola and Outbrain platforms to join our growing team. The ideal candidate will have a strong background in native advertising and the ability to drive successful marketing campaigns.

Job Description:

As a Native Advertising Manager, you will be responsible for planning, executing, and optimizing native advertising campaigns on Taboola and Outbrain platforms. You will work closely with our marketing team to develop and implement strategies that increase brand awareness, generate leads, and drive conversions.

Responsibilities:

Develop, implement, and manage native advertising campaigns on Taboola and Outbrain platforms, ensuring alignment with the overall marketing strategy
Analyze campaign performance data to optimize targeting, bidding, creative, and overall strategy
Collaborate with content creators to develop engaging and persuasive ad creatives, including headlines, images, and landing pages
Perform A/B testing to identify the most effective strategies for maximizing ROI
Monitor and report on campaign performance, sharing insights and recommendations for improvement with the marketing team
Continuously research and stay up-to-date with the latest industry trends, best practices, and platform developments to ensure our campaigns remain competitive
Collaborate with the sales team to support lead generation efforts and help achieve revenue targets
Manage budgets and ensure the efficient allocation of resources to maximize campaign performance

Qualifications:

* 3+ years of experience managing native advertising campaigns, with a focus on Taboola and Outbrain platforms
* Proven track record of driving successful native advertising campaigns with measurable results
* Strong analytical skills and ability to interpret data to make data-driven decisions
* Proficiency in Excel, Google Analytics, and other relevant tools
* Excellent verbal and written communication skills

Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
A passion for staying current with industry trends, platforms, and best practices