New Owner Account Acquisition Specialist

**Overview:**
[Company] is a locally-owned residential property management company looking to expand its clientele. We are seeking an Account Acquisition Specialist to help grow our business by acquiring new accounts. This position plays a crucial role in our company’s growth strategy by implementing effective lead generation techniques, conducting outreach to potential clients, and nurturing relationships to secure new owner accounts for our growing portfolio.

**Key Responsibilities:**

1. **Lead Generation and Research:**
– Utilize advanced lead generation techniques, including data scraping, online research, and networking, to identify potential clients and accounts.
– Analyze market trends and competitor activities to identify emerging opportunities and niche markets for client acquisition.
– Develop and maintain a comprehensive database of leads, categorizing them based on criteria such as industry, location, and client needs.
– Continuously refine lead generation strategies based on performance metrics and feedback to optimize lead quality and conversion rates.

2. **Outbound Communication:**
– Execute outbound calling campaigns with a focus on building rapport, understanding client needs, and qualifying leads for further engagement.
– Craft compelling email templates and sequences to initiate contact with potential clients, emphasizing the value proposition of partnering with our company.
– Personalize communication based on client preferences and engagement history to enhance response rates and conversion opportunities.
– Implement multi-channel outreach strategies, including phone calls, emails, and social media messages, to maximize reach and engagement with prospects.
– Utilize effective communication techniques such as active listening and empathy to establish trust and credibility with prospects during initial interactions.

3. **Marketing Campaigns:**
– Design and execute targeted email marketing campaigns tailored to specific industries and client segments, highlighting the unique benefits of our services.
– Collaborate with the marketing team to develop compelling content and materials, including case studies, testimonials, and promotional offers, to support outreach efforts.
– Leverage social media platforms such as LinkedIn, Facebook, and Twitter to amplify marketing messages and engage with prospects in a professional and personable manner.
– Monitor campaign performance metrics such as open rates, click-through rates, and conversion rates to evaluate effectiveness and identify areas for improvement.
– Implement A/B testing methodologies to optimize email subject lines, message content, and call-to-action (CTA) elements for maximum engagement and response.

4. **Appointment Scheduling and Follow-up:**
– Coordinate appointment scheduling activities with potential clients, ensuring alignment with their availability and preferences.
– Conduct timely follow-up activities after initial outreach, including phone calls, emails, and personalized messages, to nurture relationships and progress leads through the sales pipeline.
– Provide regular updates and reminders to potential clients regarding upcoming appointments and follow-up actions, reinforcing our commitment to professionalism and reliability.
– Collaborate with the sales team to ensure seamless handoff of qualified leads and appointment details, facilitating a smooth transition from prospecting to conversion.

5. **Administrative Support:**
– Assist with administrative tasks related to lead management, including data entry, document preparation, and report generation, to ensure accurate and up-to-date records.
– Maintain a detailed log of lead interactions, appointment outcomes, and follow-up tasks in our CRM system, providing valuable insights and context for future engagement.
– Generate customized reports and performance metrics to track key performance indicators (KPIs) such as lead conversion rates, pipeline velocity, and ROI on marketing campaigns.
– Coordinate with internal stakeholders such as sales, marketing, and operations teams to streamline communication and collaboration, driving efficiency and alignment across departments.
– Stay informed about industry best practices and emerging trends in lead generation and sales enablement, continuously seeking opportunities to enhance skills and knowledge.

**Application Process:**
If you are a motivated individual with a passion for client acquisition and a track record of success in lead generation or sales, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for this position. We look forward to reviewing your application.