Ongoing – Marketing Operation for SaaS Company

We need someone to deliver all of the marketing assets, deliverable, items and artifacts below. You will need to lead the program and make suggestions and independent decisions. You will also work alongside the CEO for critical guidance and his VAs from time to time.

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Our marketing strategy and requirements:

To outpace competitors by rapidly building on future AI advancements, leveraging agility and innovative marketing strategies, and employing a military-style bounding strategy to stay ahead in the AI SalesTech industry.

Agile and Lethal Marketing Tactics: We will release cutting-edge as a strategic differentiator as fast as it hits the market from major AI providers. Implement agile marketing strategies that allow us to quickly adapt, pivot, and outmaneuver competitors, ensuring continuous engagement and dominance in the market.

2. Marketing Operations Components
• AI Partnerships:
o Establish close relationships with leading AI providers (e.g., OpenAI, Anthropic) for early access to new features and beta programs.
o Actively participate in AI research communities to stay ahead of industry trends.

• Continuous Innovation:
o Set up a dedicated innovation team focused on experimenting with and integrating the latest AI technologies.
o Regularly update the product roadmap to reflect the incorporation of new AI capabilities.

• Lead Magnets:
o Create high-value content (e.g., eBooks, whitepapers, templates) that attract and convert leads.
o Offer exclusive insights into future AI trends and how our tools leverage them.

• Founder-Led Content:
o Utilize the founders’ expertise to create authentic, authoritative content.
o Regularly publish articles, videos, and webinars featuring the founders discussing industry trends, AI advancements, and strategic insights.

• Social Media Content:
o Develop a robust social media strategy focusing on LinkedIn, Twitter, and YouTube.
o Share bite-sized, engaging content such as AI tips, success stories, and feature highlights.
o Use a mix of organic posts and targeted paid ads to maximize reach and engagement.

• Paid Ads:
o Run targeted campaigns on LinkedIn, Google, Facebook and industry-specific platforms.
o Focus on high-conversion keywords related to AI, sales automation, and personalized marketing.
o Continuously A/B test ad creatives and copy to optimize performance.

• Cornerstone Content & Thought Leadership:
o Publish in-depth articles and reports on the intersection of AI and sales, positioning us as industry thought leaders.
o Develop a content calendar to ensure regular publication of cornerstone content.
o Contribute to industry publications and participate in relevant conferences and webinars.

• Waterhole Effect Creation on LinkedIn and other social medias:
o Create LinkedIn groups and communities focused on AI in sales.
o Encourage discussions, share insights, and foster a sense of community among industry professionals.
o Use these groups to distribute content and drive engagement.

• SEO
o Social Media & Content SEO
o Onpage SEO
o Offpage SEO

• Agile Marketing Techniques:
o Implement a data-driven approach to marketing, using analytics to quickly adapt strategies based on performance metrics.
o Stay ahead of trends by monitoring competitors and industry developments.
o Maintain a flexible marketing plan that allows for rapid shifts in tactics as needed.

Execution Plan – Phase 1 – Setup
• Set up the innovation team and establish partnerships with leading AI providers.
• Launch lead magnets and founder-led content campaigns.
• Develop and start executing the cornerstone content strategy.
• Expand social media presence with targeted paid ads and organic content.
• Create LinkedIn groups and other social media channel groups and start fostering community engagement.
• Scale up thought leadership activities, including speaking engagements and contributions to industry publications.
• Implement Automation into Our Technology stack

Ongoing Monthly Support – Phase 2 – Continuous Improvement & Innovation
• Improve innovation team and establish partnerships with leading AI providers.
• Scale lead magnets and founder-led content campaigns.
• Scale the cornerstone content strategy.
• Expand social media presence with targeted paid ads and organic content.
• Scale LinkedIn groups and other social media channel groups and start fostering community engagement.
• Implement Automation into Our Technology stack
• Continuously optimize marketing strategies based on performance data.
• Scale up thought leadership activities, including speaking engagements and contributions to industry publications.