Online Course Launch Specialist with Expertise in Google and Facebook Ads

My name is Tara Murphy, and I’m looking for someone who excels in the digital space, particularly in launching online courses and spearheading Google and Facebook advertising campaigns. This role is crucial to our mission of bringing top-notch educational content/digital products to wide market.

Requirements:
• Proven experience in launching online courses and managing digital ad campaigns
• STRONG understanding of Google Ads and Facebook Ads, including proficiency in campaign setup, ongoing optimization, and performance analysis
• Specific skills such as ad targeting, keyword selection, SEO, ad copywriting, and budget optimization
• Ability to analyze ad performance data to drive actionable insights and recommendations
• Excellent English speaking and writing skills
• Initiative to solve problems and ability to take direction
• Availability to work EST morning hours (Monday through Friday)

Responsibilities:
• Develop and execute a comprehensive launch strategy for our online course
• Create, manage, and optimize Google and Facebook advertising campaigns to drive course sign-ups
• Conduct market research to identify target audience, monitor ad performance, and refine strategies accordingly to achieve optimal ROI (conversion rates, click-through rates, etc.) within budget constraints
• Report on key metrics, including conversion rates, cost per acquisition, and ROI
• Stay up-to-date with the latest trends and best practices in digital advertising, incorporating new strategies (as needed) to maintain a competitive edge

Please send your application to hello at taramariemurphy dot com and provide a brief overview of your experience with digital advertising and any other relevant information that demonstrates your expertise in this field. We’d also love to see examples of campaigns you’ve run in the past (campaigns, results, courses you’ve launched, etc.).

To be considered for this position, please include TARA’S VA (all in caps) in the subject line of your application so we know you took the time to fully read the listing AND you’re capable of following instructions.

Thank you!