We are a Canadian company offering first aid courses both in person and online. We are looking for a part-time online marketing expert or team who can assist us with the following initiatives:
1. Manage our search engine advertising campaigns on Google and determine if other platforms such as Bing, Facebook, LinkedIn and others are appropriate
2. Develop Landing Pages for all of our marketing initiatives using your marketing skills and techniques which you have found to be effective for other clients.
3. Conduct A/B testing of both Ad Content and Landing Pages in a constant effort to improve our CTR and Conversion rates.
4. Use lead tracking tools and analytics to determine the effectiveness of each aspect of our campaign so that we can focus on the most effective platforms and locations.
5. Review our Competitor’s Advertisements, Websites & Social Media to determine areas where we should focus.
6. Utilize data mining tools to identify prospects in specific geographic areas and specific industries.
7. Help us craft effective marketing emails / messages for those prospects
8. Help us to optimize all of our social media pages and determine if we should consider using LinkedIn Sales Navigator and/or any similar tools to assist our marketing efforts.
If you are an agency or a developer with all of these skills please contact me and provide the following information.
*** IMPORTANT – if you do not answer these 5 questions your reply will be discarded ***
1. Do you work alone or manage an agency?
2. Please provide links to the websites of 3 clients that you have assisted with search engine advertising in the past year.
3. Which tools do you use to determine the effectiveness of your A/B testing?
4. Please list any third-party software tools that you use for data mining of prospects
5. What is your desired hourly rate?
APPLY FOR THIS JOB:
Company: Rhino Squad
Name: Jim Donovan
Email: