Online Marketing Specialist

Job Summary:
I am seeking an experienced Marketing Specialist with a minimum of 5 years experience in the same capacity.
The incumbent must be creative, analytical, and a strategic thinker, capable of driving marketing initiatives that enhance brand presence and increase engagement with the target audience, thereby achieving measurable business goals.

Key Responsibilities:

LinkedIn Marketing and Management:
• Develop and execute comprehensive LinkedIn marketing strategies to increase brand visibility and engagement.
• Manage the company’s LinkedIn page, ensuring timely and relevant content updates.
• Analyze LinkedIn metrics to track performance and optimize campaigns for better results.
• Engage with industry-related groups and forums to enhance networking and brand positioning.

WhatsaApp Marketing and Campaign Management:
• Create and manage WhatsApp marketing campaigns to foster direct communication with customers and prospects.
• Develop segmented lists and personalize messaging to improve open and response rates.
• Monitor campaign performance, generate reports, and recommend improvements.

Google AdWords:
• Plan, execute, and optimize Google AdWords campaigns to drive traffic, leads, and conversions.
• Conduct keyword research, ad copywriting, and bid management.
• Track and analyze campaign performance, making data-driven adjustments to maximize ROI.

Website Management:
• Oversee the development, maintenance, and optimization of the company’s website.
• Collaborate with designers and developers to ensure the site is user-friendly and aligned with brand guidelines.
• Implement SEO strategies to improve organic search rankings and drive web traffic.
• Monitor website analytics to identify trends, insights, and areas for improvement.

Content Management:
• Develop and manage a content calendar for the website and LinkedIn, ensuring a consistent and engaging brand voice.
• Write, edit, and publish high-quality content that resonates with our target audience.

Required Skills and Qualifications:
• Bachelor’s degree in Marketing is a must.
• Minimum of 5 years of experience in online marketing.
• Proven track record of creating and executing successful LinkedIn marketing strategies.
• Experience with WhatsApp Business and crafting effective messaging campaigns.
• Strong expertise in managing Google AdWords campaigns with a clear understanding of PPC, keyword research, and bid management.
• Proficiency in website management.
• Exceptional content creation and management skills with an eye for detail and quality.
• Excellent communication and interpersonal skills.
• Must type a minimum of 52 words a minute.

Preferred Skills:
• Knowledge of other social media platforms and digital marketing channels.
• Certification in Google AdWords or other relevant marketing certifications.

What We Offer:
• Competitive salary.
• Professional development and career growth opportunities.

About Sarah Serhan:
Sarah Serhan is an Associate Partner at Ben and Core Real Estate Company in Dubai, United Arab Emirates. Specializing in the sale of villas in Golf Course communities and lands for both buildings and villas, Sarah has established a reputation for excellence in the real estate market. Due to the high demand for properties and the increased level of market activities, a new vacancy has arisen for an Online Marketing Specialist to assist in managing the marketing activities for Sarah. This role is crucial to maintaining and enhancing the marketing efforts required to support the growing business.
If you are a passionate marketer with the expertise to drive impactful marketing campaigns and the ambition to take our brand to the next level, we would love to hear from you.

To Apply: Please submit a resume no longer than 3 pages with a profile picture.