Outbound Email Marketing Manager

Spacebar Ventures is looking for an outbound email expert to oversee and execute email outreach campaigns for our portfolio companies and potential clients.

The ideal candidate will have a proven track record in managing outbound email operations and optimizing campaign performance to drive engagement and conversions.

Responsibilities:
– Develop and implement outbound email campaigns using Instantly or similar platforms.
– Conduct A/B testing on subject lines, copy variations, and call-to-action (CTA) sentences to optimize open rates and response rates. We’ll also provide copy support, so this is more of a ‘nice to have’.
– Manage daily inbox activities, including responding to positive replies, handling inquiries, and managing unsubscribes.
– Perform lead list cleaning and management to ensure data accuracy and relevance.
– Collaborate with internal teams to identify target Ideal Customer Profiles (ICPs) and tailor campaigns accordingly.
– Utilize prospect data databases to expand target audience reach and identify potential leads.
– Monitor campaign performance metrics and provide regular reports on key performance indicators (KPIs) to stakeholders.
– Stay informed about industry best practices and emerging trends in email marketing to continuously improve campaign effectiveness.

Requirements:
– Proven experience in managing outbound email campaigns, preferably in a B2B or startup environment.
-Ability to buy, set up and warm domains.
– Familiarity with email marketing tools such as Instantly, or similar platforms.
– Proficiency in A/B testing methodologies and campaign optimization techniques.
– Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
– Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
– Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
– Self-motivated and proactive with a strong sense of ownership and accountability.
– Knowledge of prospect data databases and experience in lead generation is a plus.