Paid Ads (Google, Bing, LinkedIn, Meta) Specialist

We are an Australian-based growth agency focused on helping B2B SaaS companies.

Our values are:
Transparency – openness and honesty within our team, and with clients
Being holistic – understanding the bigger picture, being able to think outside the box
Respect – respect for each other, respect for clients, and expecting respect back from clients
Initiative – always looking for ways to improve the way we work & test new ideas
Value – our work should deliver real business value to our clients, rather than just vanity metrics
Expertise – we want to be the experts within the niche that we are in, and continually expand our expertise

We accomplish this through:

A full digital roadmap planning process that includes discovery and strategy development
In-depth research (persona, audience, keyword, competitor and content research) to support the strategy and build campaigns
Regular reporting, internal performance meetings and ongoing optimization of all aspects of campaigns to continually improve performance

We are looking for a motivated Virtual Paid Ads Specialist that is up for becoming part of the team for long term growth.

This position is 37.5 hours/week. Monday – Friday. 7.5 hours per day. Preferred morning/afternoon shift of 6am-2:30pm Philippine Standard Time.

Reports to: Performance Director

Regular tasks include:

Paid Ads:
Research & build audiences within Meta and Linkedin that align with the client’s target audience.
Adjust budgets to align with overall client strategy and requirements.
Create new ad sets/groups for campaigns, keyword research, choose keywords, build audiences & work with our creative team to write headlines, descriptions and make recommendations for landing page(s)
Monthly review and optimization of ad sets within ad platforms
Help account managers answer campaign performance questions from clients
Provide weekly performance updates & optimization recommendations
Provide input for monthly reports
Setup Google Analytics on client sites
Setup Google Tag, Conversion tracking, and Goals on client sites

Qualities we are looking for:

English fluency
Experience in the B2B space (particularly inbound lead generation), preferably with experience in SaaS
At least 5+ years experience with ad platforms (specifically Google Ads, Bing Ads, LinkedIn Ads & Meta Ads)
A free thinker, willing to look for answers
Confidence in strategy, execution and details
A team player who is happy working in a small team of 5-10 people
Strong communication skills
Responsive: Quick with email and Slack communication

Preferred expert knowledge of:

GA4
Google Tag Manager
Google Looker Studio
Google Ads
Bing Ads
Meta Ads
LinkedIn Ads
SEMRush/Ahrefs
Asana
Slack

Special requirements:

A computer that is two years old or less
Your own Internet connection and some kind of backup internet
Have a headset or microphone and video camera (for team meetings)