Paid Advertising Assistant

About our Client,

Our mission is to restore confidence by providing safe and effective solutions for improving health and beauty.

We are at an inflection point in our growth curve and are searching for a Paid Advertising Assistant to join us on our journey to become a major global beauty brand and hit the $100M mark within the next 3 years.

What you’ll do:

Campaign Management:

–Assist in the setup and execution of paid advertising campaigns across multiple platforms,
such as Google Ads, Facebook Ads, and LinkedIn Ads.
–Collaborate with the marketing team to develop compelling ad copy, creative assets, and
landing page experiences.
–Monitor and optimize campaigns to ensure they meet performance objectives, including
click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
–Conduct A/B testing of ad variations, landing pages, and targeting strategies to improve
campaign performance.
–Regularly analyze and report on key performance metrics, providing insights and
recommendations for campaign enhancements.

Market Research and Analysis:

–Conduct market research to identify target audience demographics, preferences, and trends.
–Monitor industry trends, competitor activities, and emerging advertising platforms to identify
new opportunities.
–Analyze data and provide actionable insights to inform campaign strategies and
optimizations.
–Assist in developing audience targeting strategies and segmentation based on research
findings.

Ad Performance Tracking and Reporting:

–Utilize analytics tools, such as Google Analytics and social media insights, to track ad
performance and website traffic.
–Generate reports on key advertising metrics, including impressions, clicks, conversions, and
cost per acquisition (CPA).
–Identify trends, patterns, and opportunities for improvement in campaign performance.
–Prepare regular reports for stakeholders, summarizing campaign results and providing
recommendations for future campaigns.

Collaborative Efforts:

–Work closely with the marketing team to align paid advertising efforts with overall marketing
strategies.
–Coordinate with graphic designers, copywriters, and other team members to ensure timely
delivery of ad assets and materials.
–Collaborate with external agencies or vendors, as needed, to support campaign execution
and optimization.

Stay Updated on Industry Trends:

–Keep abreast of industry trends, new advertising features, and best practices in digital
marketing and advertising.
–Attend webinars, conferences, or training sessions to enhance knowledge and skills related
to paid advertising.

The ideal candidate has:

–Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent
experience).
–1-3 years of experience in digital marketing or paid advertising.
–Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager,
LinkedIn Ads, etc.
–Strong analytical skills and ability to interpret data and metrics.
–Proficiency in using analytics tools, such as Google Analytics.
–Excellent written and verbal communication skills.
–Detail-oriented and strong organizational skills.
–Ability to manage multiple projects and meet deadlines.
–Knowledge of SEO and SEM principles.
–Proficiency in Microsoft Excel or Google Sheets.
–Familiarity with graphic design tools (e.g., Adobe Photoshop) is a plus.

Our Client’s Core Values and what they built their culture around:

–WE THINK BIG: We have a forward-thinking, growth mindset and always consider the
big picture in our decisions
–PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to
make data-informed decisions
–WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out
improvements or changes to achieve goals
–OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share
feedback with each other with radical candor and transparency
–CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we
work and challenging each other to bring new ways of thinking to the table
–PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other
to contribute to a positive team culture.