Paid Marketing Manager

Paid Marketing Manager Position Available
Are you a marketing enthusiast with a knack for paid advertising strategies? Our team is expanding, and we’re in search of a Paid Marketing Manager who can harness the power of pay-per-click (PPC) and other paid strategies to complement and elevate our organic inbound marketing efforts.

Job Description:
Role: The Paid Marketing Manager will spearhead our online acquisition strategy, focusing on pay-per-click and cost-per-acquisition campaigns. You’ll be at the helm of all external online acquisition marketing, managing the strategy, execution, and optimization across various channels.
Key Responsibilities:
Strategy & Setup: Oversee the strategy and setup of all paid campaigns.
Optimization & Measurement: Utilize vendor-specific dashboards, Google Analytics, and marketing analytics reports to measure and enhance our paid marketing efforts.
Vendor Research & Testing: Explore and test new vendor partnerships to broaden our reach and reduce cost-per-acquisition.
Collaboration & Consistency: Work with marketing team members to ensure a unified brand voice and message across all paid programs.
Content Distribution: Design and implement landing pages and lead generation forms, distributing them through relevant paid channels.
Trend Awareness: Stay abreast of digital marketing trends, including social media marketing, attribution, and programmatic media buying, to keep us ahead in the industry.
Requirements:
Educational Background: BA/BS degree or equivalent practical experience.
Expertise in Paid Marketing Channels: Deep knowledge of various paid marketing channels and technologies, including Google AdWords, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, etc.), and content networks like Outbrain and Taboola.
Communication Skills: Exceptional communication abilities to manage vendor relationships effectively and negotiate the best costs.
Budget Management: Experience in managing marketing budgets and forecasting/reporting results.
What We Look for in a Candidate:
A comprehensive understanding of PPC strategies.
Proven experience in creating consistent brand messaging across multiple marketing channels.
Ability to strategically plan, execute, and optimize for the best possible results in paid marketing campaigns.
If you’re passionate about paid marketing and possess the skills to drive successful campaigns, we would love to have you on board. Join us to make a significant impact in our marketing initiatives and contribute to our growth story!